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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/5748


    Title: 從韓國電視文化產業發展論客家電視台之經營策略研究
    Authors: 王美璇;Aurora Wang
    Contributors: 客家政治經濟研究所
    Keywords: 韓國電視文化產業;經營策略;客家電視台;The South Korean TV culture industries;Business strategy;Hakka TV
    Date: 2008-01-04
    Issue Date: 2009-09-22 10:03:06 (UTC+8)
    Publisher: 國立中央大學圖書館
    Abstract: 鑑於韓國電視文化產業風靡亞洲的成效,本文試圖找尋其成功之因素,希望能夠讓客家電視台作為參考之依據;本文透過「組織架構」、「人才培育」、「行銷推廣」、「資金協助」這四個面向來探討客家電視台目前所遭遇之困境與難題,藉由了解韓國電視文化產業,提供客家電視台經營策略之參考。 本研究之經營策略建議如下: 壹、 設立客家專業影視人才之大專院校 貳、 持續開設客家數位傳播學院 參、 培養具有國際觀人才 肆、 設立客家影視發展基金會 伍、 儘速修改公廣法條例 陸、 確立客家電視台之定位 柒、 聘請明星代言推廣客家戲劇 捌、 走入客家鄉鎮 玖、 增加客家電視台之預算 壹拾、 客家事務委員會額外挹注 壹拾壹、 簡化行政方面之程序 壹拾貳、 解決雙頭馬車之疑慮 壹拾參、 提升客家電視台內部競爭力 In view of Asian to the South Korean TV culture industries , this article attempts to pursue factor of the its success, hoped can let the Hakka TV station take basis of the reference; This article penetrates "the organization overhead construction", "the talented person cultivates", "the marketing promotion", "the fund assistance" these four faces discusses the Hakka TV station at present to encounter the difficult position and the difficult problem, the affiliation by understood the South Korean TV culture industry, provides the Hakka TV to manage reference the strategy. Suggestion for conduct strategies of this research as below: 1.Sets up of universities, colleges and institutes of the Hakka specialized film and television talented person. 2.Continues to open the guest teaching of arts and crafts position dissemination institute. 3.To raise the international view talented person. 4.To set up the Hakka film and television development foundation. 5.As fast as possible revises the male broad method rule. 6.Establishes localization the Hakka TV. 7.Invites the star to speak on another's behalf promotes the Hakka plays. 8.Walking into the Hakka villages and towns. 9.Increasing budget of the Hakka TV. 10.Council for Hakka Affairs Executive Yuan takes from a surplus to supply an insufficiency. 11.Procedure of the simplification administration aspect. 12.Anxiety of the solution horse-drawn vehicle. 13.Promotes the Hakka TV interior competitive ability.
    Appears in Collections:[客家政治經濟研究所 ] 博碩士論文

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