The Design of Free Wireless Framework for Triple-win Mobile Advertising

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Title:	The Design of Free Wireless Framework for Triple-win Mobile Advertising
Authors:	陳柏志;Chen,Po-chih
Contributors:	資訊工程學系
Keywords:	無線區域網路;行動廣告;智慧型手持裝置
Date:	2012-10-01
Issue Date:	2012-11-12 14:36:52 (UTC+8)
Publisher:	國立中央大學
Abstract:	近年來，智慧型手持裝置（PDA、智慧型手機、平板電腦、汽車電話）產業成長相當的快速，但是受限於價格的因素，使用行動上網的用戶數沒有同步成長；張嘉惠與霍冠樺等人在SIGIR 2011 Workshop on Internet Advertising發表的論文?2?中提出了一套「三方互利」的行動廣告概念架構；所謂三方互利架構指的是由電信業者、廣告商、及使用者三方所形成利益交換的商業行為，電信業者做為廣告平台提供者，可藉由此架構招攬更多的廣告商；廣告商向電信業者註冊欲促銷的廣告，並且支付一筆合理的刊登費用（電信業者獲利），增加商品曝光率；用戶為了得到行動上網費率的補償（用戶獲利），願意訂閱由電信業者發送的促銷廣告至行動裝置；而最終的商業行為為廣告商要推銷的產品帶來實際的獲利（廣告商獲利）。本研究基於「三方互利」的行動廣告概念架構，研究探討無線區域網路的基本架構，設計出合適的網路系統架構，提供網路給予參與行動廣告推播的使用者使用，並利用防火牆伺服器控制其存取網路的權利；本文同時探討如何取得使用者的即時需求資訊，以利個人化行動廣告的配置。本研究利用網路效能測試工具做系統壓力測試，並做數據分析，評估系統可以負擔同時使用網路的人口數，進而配置適合開放空間的防火牆伺服器與無線區域網路基地台個數，以防止系統不堪負荷造成網路崩潰等狀況。最後我們以中央大學為案例，設計廣告推播程式使得校園資訊可以有效地傳播給大一新生及校園訪客，做為智慧型網路生活圈的基石。Mobile devices (e.g. PDAs, smart phone, e-books, and vehicle phone) are becoming more and more popular in recent years. However, mobile broadband subscription rate does not grow as well. Part of the reasons is due to the high payments requirement for broadband subscriptions. Chang and Huo [2] proposed a triple-win mobile advertising framework to benefit the telecommunication provider, the advertisers, and the subscribers at the same time. In this paper, we first design a wireless framework for triple-win mobile advertising framework to provide subscribers with Internet access through firewall control. Second, we discuss how to obtain subscribers' information need in order to enable personalized ad matching. Third, we use system capacity tool to test the wireless system to allocate an appropriate number of wireless base stations and subscribers with a firewall server in order to avoid network breakdown due to system overloading. Finally, we take an university as an example to deploy the mobile ad agent platform to offer freshmen and visitors with campus information and university campaign to build a friendly campus life.
Appears in Collections:	[Graduate Institute of Computer Science and Information Engineering] Electronic Thesis & Dissertation

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