烘焙原物料產業供應鏈整合策略研究：以A公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/60063

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/60063

Title:	烘焙原物料產業供應鏈整合策略研究：以A公司為例
Authors:	曾賢貴;TSENG,HSIEN-KUEI
Contributors:	高階主管企管碩士班
Keywords:	烘焙產業;供應鏈策略;價值鏈;Baking industry;Supply chain strategy;Value Chain
Date:	2013-06-24
Issue Date:	2013-07-10 12:03:26 (UTC+8)
Publisher:	國立中央大學
Abstract:	台灣的傳統烘焙業近年受到食品安全議題以及大型連鎖企業進入市場的影響，許多小型業者無法在市場中生存。本研究希望藉由探討一個台灣的傳統烘焙原物料業者的策略來瞭解在變化的時代中，個案公司如何透過供應鏈策略加強其在整體產業鏈中的地位。研究發現，個案公司在原先中盤商的市場穩定後，開始進入下游的原物料零售市場。再趁著網際網路的崛起進入了虛擬的通路。接著則憑藉著個案公司創業家的判斷以及經驗進入了更上游的批發、代理市場，更在產品上進行多元化，將烘焙週邊產業也納入企業的價值鏈中。個案公司將原先微薄的利潤靠著供應鏈策略而擴大，進而成為區域中的市場領先者。 Baking industry in Taiwan is threaten with food security issues and international competition now, and it makes many minor enterprises vanish. This research tries to understand how a traditional baking materials company compete by using its supply chain / value chain strategies. This research find that after getting solid market power in baking material reseller sector, the case company entered not only the physical retail market, but virtual channels for more margin. Then, with accurate judgments and experience, the owner decided to enter the agent and wholesale market of baking materials to expand its value chain. Moreover, the expansion of product lines such as peripheral and related commodities improve its competitiveness.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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