台灣電感產業經營策略之研究－以奇力新公司為例;Business Strategies Research of Taiwan's Inductors Industry－A Case Study of Chilisin Electronics Corp.

NCUIR > School of Management at National Central University > Executive Master of Business Administration > Electronic Thesis & Dissertation > Item 987654321/63661

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Title:	台灣電感產業經營策略之研究－以奇力新公司為例;Business Strategies Research of Taiwan's Inductors Industry－A Case Study of Chilisin Electronics Corp.
Authors:	羅詩瑩;Lo,Shih-ying
Contributors:	企業管理學系碩士在職專班
Keywords:	SCP分析架構;SWOT分析;六力分析;奇力新;產業分析;被動元件;電感;Chilisin;Inductor;Industry Analysis;Passive Components;SCP model;SWOT analysis;the Six Force Factor analysis
Date:	2009-07-19
Issue Date:	2014-05-08 15:15:18 (UTC+8)
Publisher:	國立中央大學
Abstract:	目前電感的低階市場已趨近飽和，廠商也逐漸轉向高階層次，但高階產品仍由日系及歐美知名大廠所主導，台灣雖然在低階產品上有取得優勢，但在高階產品市場上卻遲遲未能突破，故本研究主要藉由了解台灣電感產業目前的現況與未來的發展再加上個案廠商的分析，作為台灣電感廠商未來策略規劃的方向，並找出其競爭策略的因應之道。　　本研究採定性的描述性個案研究法，運用產業經濟的SCP分析架構、六力分析及SWOT分析，分別對電感產業與個案公司作一分析比較，將電感產業與個案公司的現況發展與未來趨勢作一演繹分析，獲得以下主要結論：國際大廠漸釋訂單，朝委外代工發展且電子產品未來發展潛力強，將增加我國電感產業的發展機會。中國較弱的技術部分，正是台灣業者的優勢，藉由雙方的合作互補，將更有利台灣電感產業在亞洲地區的發展地位。另外從個案公司的例子中，可以明顯的看出「策略聯盟」及「購併策略」在其發展過程中的影響力。　　本研究對個案公司的建議為：1).技術策略：掌握核心發展技術能力並與主要系統廠做垂直產業聯盟，同步開發系統產品，以縮短產品的上市時間。2).產品策略：晶片型電感為主、小型複合化系列元件規格為輔。3).市場策略：國外主要大廠採取單點突破，藉由與系統廠商策略聯盟，以合作方式間接切入國際系統大廠的成熟產品線；國內及亞洲地區市場則採取擴張策略，搶攻市場佔有率。另外對台灣電感產業之建議為：業者可集中資源發展核心事業並可採取「策略聯盟」或「購併策略」來強化設計與製程技術的發展。更要善用兩岸三地之優勢，來強化我國電感產業的發展，未來低階產品勢必成為大陸業者的天下，台灣業者唯有朝向高附加價值的產品發展，才能維持公司的獲利能力並保有持續投入研發的經費，另外台灣業者也可以自行與大陸業者作低階技術的轉移以取得市場優勢，不讓國際業者專美於前。而政府也應制定相關政策獎勵產業的發展並建立國內電感產業之發展環境，以培育相關產業人才。 ;At present in Taiwan’s inductors industry, the low-end product is being saturated. The Taiwan manufacturer has focused on the high-end product, however the high-end market was still leaded by the well-known companies from Japan, European and American. Taiwan’s manufacturer has advantage in the low-end global market, however still can’t broke into the high-end market. Therefore, the researcher would like to acquaint the market conditions and the future development of Taiwan’s inductors industry, and would like to find the business strategies through the case study. The director can use this research as the reference for the future strategic direction. This study adopted descriptive research and based on the SCP model, the Six Force Factor analysis, the SWOT analysis for the Taiwan’s inductors industry and by a case study from Chilisin Electronics Corp. The results of this study have three propositions for Chilisin as follows: 1) Technology Strategy: focuses on development of core technology ability, industrial alliance with the main system factory and collaborative product development can reduce the time to market. 2) Product Strategy: the chip inductor is the major product in the present market and the small composite component is the main product in the future market. 3) Market Strategy: expansion strategy in Asia to expand market share. For Taiwan’s inductors industry, the manufacturer can concentrate the resources to develop their core enterprises and adopt “Strategic Alliance” or "Merger's Strategic" to strengthen their design abilities and manufacture technologies. Amidst the great business opportunities and challenges in the China market, Taiwan’s manufacturer should develop the high-value added product and continuously increasing R&D investment is the key to staying at the forefront of technology. Through government's policy to reward and guide the Taiwan’s inductors industry can achieve even more success.
Appears in Collections:	[Executive Master of Business Administration] Electronic Thesis & Dissertation

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