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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63768

    Title: 印刷電路板中小企業之競爭策略探討--以A印刷電路板公司為例
    Authors: 王彬;Wang,Bing
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 中小企業;印刷電路板;競爭策略;competitive strategy;Printed Circuit Board;Small and Medium Enterprise
    Date: 2007-07-10
    Issue Date: 2014-05-08 15:30:26 (UTC+8)
    Publisher: 國立中央大學
    Abstract: PCB又稱印刷電路板,簡單的分類為:單面板、雙面板、多層板三種。PC板廠商根據客戶提供的圖稿(Gerber File)和製作規格表(Spec.),產製出客戶需求的成品。
    ;Categorize Printed Circuit Board (PCB) to three product lines, single-sided, two-sided, and multiple-sided. They customize products basing on Gerber File from customers.
       The output value of PCB of Taiwan and China in 2006 is in the third place of the world. Taiwan PCB companies move their plants to China or Southeast countries due to globalization but there are some PCBs staying in Taiwan. How do they compete with globalization? 
       Small and Medium Enterprise means the capital less than NT$80 millions and employee numbers less than 200 based on the definition of Ministry of Economic Affairs. There are 68% of PCB companies under this category. The researcher has many working experiences with this kind of companies and hopes to achieve study purposes through methodology of case study.
    1. Understand Taiwan PCB’s characteristics, trends, and critical successful factors.
    2. Under competitive environment, how Taiwan PCB integrate their resources to develop their future business strategies.
      This study is under four scopes.
    1. The related documentations of Small and Medium PCB Enterprise.
    2. The analysis of industry trend of PCB.
    3. The analysis of business strategies.
    4. The related studies of PCBs strategies between 1997 and 2005.
       This study is based on industry and strategy analysis. Industrial analysis includes five-force, SOWT, SCP, and so on. Strategy analysis includes the definition, design and execution, and the study of strategic competition. 
      This research is case study. Collect information through interview and secondhand data to induce competitive strategy and then make recommendations. This study provides five results as strategic for PCB industry.
    (六)Specialization Strategy
    (七)Specific Characteristics in Operation Strategy
    (八)Corporate Synergy Strategy
    (九)Ally Strategy
    (十)Niche Strategy
    PCB is a maturity industry due to over 30 years development. Price competition is popular situation in this market. For future surviving and long term development, each PCB has to seek their Blue Ocean Strategy through above five strategies.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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