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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63801

    Title: 從液晶電視產業發展-探討台灣液晶面板產業之競爭策略
    Authors: 葉俊正;Yeh,Chun-Cheng
    Contributors: 管理學院高階主管企管碩士班
    Keywords: TFT液晶面板;液晶電視;產業分析;策略矩陣;Industry Analysis;LCD TV;Strategy Matrix;TFT LCD Panel
    Date: 2008-06-05
    Issue Date: 2014-05-08 15:31:53 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 液晶面板產業是台灣政府近年來重點支持,也是少數台灣業者居於世界領導地位的重要產業之一;液晶面板的應用非常廣泛,包括:中小尺寸可攜式產品,資訊產品及液晶電視等。由於需求持續的成長以及新的應用帶來的新增需求,帶動面板產業的蓬勃發展,液晶面板廠商的營運規模也因而大幅的擴充與成長。
    ;TFT LCD Panel industry is one of important industry that get strong support by Taiwan government and which is in leading position of worldwide. TFT LCD Panel can be used in a lot of various application as a display, including IT Products, Portable Device, and LCD TV…and so on。Because of constant growth of panel demand from current products and additional demand from new application make TFT LCD Panel makers’ business scale are getting bigger and bigger.
    But, because of IT products is getting matured, the growth momentum of Panel demand has been transferred to LCD TV that the demand of LCD TV is sharply increased from 2005.
    Regarding TFT LCD Panel industry, there are a lot of research and study made by Industry and Academic community. But, most of them are focus on the general business strategy study. This research is focus on the study of LCD TV Industry, through solid Industry Analysis method to forecast the development trend of LCD TV industry with six frames of Seetoo Dah Hsian’s “Strategy Matrix”analysis method, and then we would like to propose some realistic proposal to Taiwan Government and TFT LCD Panel makers for the reference of business strategy making.
    After study we found Worldwide LCD TV demand will sharply grow to more than 200 million sets by 2012, and then the growth will getting slow. And the demand of additional TFT panel capacity is equal to build up around 4 to 5 G10 fabs. Japan and Korea TV makers will dominate the LCD TV market as a Monopolistic market in near future. And Compare to Janpan and Korea competitors Taiwan TFT LCD makers don’t have their own LCD TV brand, it is not a weakness only but also strength because we may have business with all of TV brands, but the strength will getting weak due to the alliance of Japan TV and Panel makers. And we found that top TV makers start to release TV OEM business to System Integrators in order to keep business growth without expanding their own production capacity, and Taiwan OEM makers may have advantage to gain the OEM business. And Taiwan TFT LCD panel makers may enhance the competitiveness through vertical alliance and integration with Taiwan OEM makers.
    Appears in Collections:[Executive MBA] Electronic Thesis & Dissertation

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