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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63802


    Title: 探討台灣電感產業經營策略-以C公司為例
    Authors: 溫淑怡;Wen,Shu-Yi
    Contributors: 管理學院高階主管企管碩士班
    Keywords: SWOT分析;六力分析;競爭優勢;經營策略;電子被動元件;電感器;Business;Electronics Passive components;Inductor
    Date: 2008-06-05
    Issue Date: 2014-05-08 15:31:55 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 電感屬於三大電子被動元件之一,並且廣泛的應用在各種電子產品上。電感產業的技術門檻相較電阻器與電容器高,關鍵技術原材料仍掌握在歐、美、日系大廠手中,以致近年來台灣電感產業產值雖然持續成長,但卻不若台灣電阻器與電容器產業足以在全球的電阻器與電容器產業市佔率上,扮演具有決定性的關鍵角色。
    由於電感器產品具有客製化的特性,使得日系產業領導廠商仍可透過專業技術行銷的方式,獲得相較電阻器與電容器的高毛利率,持續在市場上競價競爭,再加上大陸生產製造商也紛紛投入資金,設立工廠進入市場低價競爭之下,台灣電感製造廠商所面對的產業競爭環境也越來越劇烈。再加上外在市場環境持續在改變,終端產品設計也一直在變化,電感製造商如何即時研發出符合客戶設計的產品,以避免在客戶新產品推出替換時,因無法跟上新世代機種設計驟失訂單,造成產能過剩,更甚發生企業經營窘境的情形發生。因此,台灣電感製造商必須提出有效且具競爭性的經營策略,以建構出企業的競爭優勢來突破困境,否則終將面臨被市場淘汰的威脅。
    本研究主要是透過電感產業的環境分析、產業六力分析、SWOT分析以及台灣電感大廠的經營策略的研究,來分析台灣電感產業的優勢競爭策略,並提出足以提升台灣電感業者在產業中具有競爭優勢的經營策略,以期對台灣電感業者提供決策性之參考建議,並期許台灣電感製造商建構出競爭優勢後,能在全球電感產業微利競價的完全競爭市場中脫穎而出。
    研究結果指出,在電感產業市場的激烈完全競爭之下,建議如下:
    1.在台灣電感產業面: 建議強化大陸市場佈局,架構出優良的產品配銷系統,以滿足彈性、即時交貨之需求及由台灣總部掌握研發生產之核心技術,將中低階產品之製程移往大陸生產,建構兩岸分工模式;集中產官學資源發展電感產品的核心技術,降低對進口材料的依存度;以及產業競爭越來越激烈的情形下,小廠生存越來越困難,在大者恆大趨勢下,尋求策略聯盟夥伴,擴大競爭優勢。
    2.在個案公司經營策略面: 個案公司的生產管理優良,製程技術穩定,建議持續落實企業內部核心技術之發展,以維持公司在市場的競爭力;並且必須掌握市場產品發展趨勢,提前切入未來性產品,以掌握產品設計先機;為了能即時滿足客戶產品設計的服務與時效性,建議透過策略聯盟或購併方式,擴展海外行銷據點。
    ;Inductor is belonged to Electronics Passive components (E.P.C.), widely applied in every kind of electronics devices. Lacking of the capability of core materials, Inductor’s technical barrier is much higher than other two kinds of E.P.C., resistors and capacitors. It is caused that Taiwan’s inductor industry still can’t play an important role in global inductor industry, although sales revenue keeps growing up in recent years.
    With customized characteristics, Japanese leading companies keep playing at inductor industry with signature better gross profit compared with resistors and capacitors, and Chinese new competitors go entry to compete with low price of low end products. Taiwan’s inductor manufactures face more and more serious competition in global market than before.
    The external environment changes very quickly and new models promotion to market is much faster than before, Taiwan’s manufacture should launch new design to meet customer’s new models on time, and avoid threat to abdicate from market competition.
    This case research of utilizing Inductor Industry analysis, the Six Force Factor Analysis, SWOT analysis and case study of Taiwan major inductor firm’s operation strategies is to bring up some recommended strategic advices to move up the competitive advantages and raise the market share of global inductor’s industry at the pure competition market.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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