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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63838

    Title: 中國氣動元件代理商之競爭策略分析---以A公司為例
    Authors: 劉仲晉;LIU,CHUNG-CHIN
    Contributors: 管理學院高階主管企管碩士班
    Keywords: SWOT分析;五力分析;核心競爭力;關鍵成功因素;core Competitiveness;Five Forces analysis;Key Success Factor;Pneumatic components;SWOT analysis
    Date: 2008-07-20
    Issue Date: 2014-05-08 15:33:27 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 對於中國的氣動行業和企業而言,步入21世紀,就意味著進入一個更開放、更國際化、更充滿機遇與挑戰、也更伴隨著經營風險與成功希望的新時期。加入WTO後的政策開放與市場開放,勢將給中國的氣動行業和氣動市場帶來巨大變化與嶄新格局,每個企業都將面臨「優勝劣汰」和「重新洗牌」的嚴峻考驗。
    透過SWOT 分析A公司的內部資源,外部產業環境,策略的運用,競爭優勢的創造,期望可以將理論及實務結合,整理出關鍵成功因素如下:(1)掌握契機佈局中國市場 (2)優勢的品牌形像 (3)良好的商業信譽 (4)客戶需求之快速回應。
    ;As China continues its rapid industrialization into the 21st century, the pneumatic industry in China steps into an era with internationalization and open market, offering more opportunities and challenges, as well as higher risks and returns.Entering the WTO,China had to adopt and open market policy.Thus, the players in the industrial automation market which had been in a static and closed market, are suddenly faced with enormous changes and new competitions.The new intense competition means that the enterprises in the pneumatic component market are entering a “natural selection” phase, resulting in a foreseeable “re-shuffling”of the market.
    This study attempts to look into the Chinese pneumatic component market, analyzing the industry’s current status, characteristics and development trends.Based on these analyses, we aim to propose viable competitive strategies for a regional agent (Company A) of a major world-wide provider of pneumatic components. The foundations of our analysis are five forces analysis and SWOT analysis.Through the analyses, we hope to derive at a portfolio of competition strategies for Company A.
    Through the SWOT analysis, company A’s current practices, internal resources and external environment, were examined. The opportunities were used as basis for creation of competitive advantages.We hope that the proposed strategies will accomplish the followings: (1) exploit the opportunities in the Chinese market; (2) set up attractive brand image; (3) establish good business reputation; (4) expediting reaction to customers demands.
    Company A, which is the focus of this study, had achieved strong gains in revenue and market share.However, while severely constrained by the distribution system of its supplier, Company A also faces new challenges due to environmental changes mentioned earlier.How to retain its competitive advantages, how to adapt to the new changes, how to excel in the new environments, are the major objectives of our proposal.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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