English  |  正體中文  |  简体中文  |  Items with full text/Total items : 75359/75359 (100%)
Visitors : 24723855      Online Users : 426
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63851

    Title: 中國證券應用軟體產業行銷策略之研究-以恒生電子為例
    Authors: 李明憲;Lee,Ming-hsien
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 中國大陸;行銷策略;證券軟體應用;China;Marketing strategy;The securities software applications
    Date: 2009-04-08
    Issue Date: 2014-05-08 15:34:00 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究以中國大陸在證券應用軟體產業為範圍,著重研究探討其行銷策略,並以一家在中國大陸市場較成功的個案公司作為行銷策略研究對象,分析其成功關鍵因素。
    ;In this study, the scope of application software of the securities industry in China, were focusing on study of its marketing strategy, and marketing strategy case study analysis for a more successful market in China as a of key factors to its success.
    By the relevant literature to explore, and build the research framework of this study was to explore the 4P’s marketing strategy and its tie in with the type of impact on business performance. In the empirical research, aimed at targets in mainland China than there is empirical studies of cases in the company, the important conclusions obtained.
    The securities market software applications in China should be based on product line breadth and the characteristics of target market segmentation and selection, for different target markets emphasize the brand and different brands to expand the breadth of distribution to meet the needs of different target markets.
    In this study, to be applied "SWOT analysis and marketing strategy" and other analytical methods, hope that, through the relevant theoretical literature data collection and analysis, to achieve the following research purposes:
    1. Analysis of the China Securities application software company's marketing strategy differences.
    2. Analysis of product positioning, brand strategy development, customer service focus, new product development function to such factors as how the company can explore the cases at competitive market to obtain their own niche points.
    3. According to the results of this study, China Securities Application software industry marketing strategy insights and recommendations, and made available to industry, government and academic reference.
    The conclusions of this study showed that, the securities application software industry marketing strategy in China that should be the focus of attention are:
    1. Seize the core system of the user positioning.
    2. The management strategy of corporate brand.
    3. A complete product line portfolio of industry advantages.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明