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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63973

    Title: 中國大陸管理軟體廠商事業策略之研究---策略矩陣分析法之應用
    Authors: 孫顯嶽;Shun,Hsien-Yu
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 事業策略;人力資源管理;供應鏈管理;策略矩陣;管理軟體產業;Business Strategy;HRM;Management Software Industry;SCM;Strategic Matrix;Strategic Point
    Date: 2006-06-29
    Issue Date: 2014-05-08 15:39:17 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來由於各項資訊化的需求,資訊軟體業的重要性與成長性越來越受到矚目,但因資訊應用模式呈現多樣性,軟體產業也因此呈現不同的市場區隔,也由於不同市場區隔的差異及特性,使得軟體產業的發展過程亦隨著充滿不確定性與複雜性。要如何在競爭激烈的產業環境中脫穎而出,正是經營者所要面臨的考驗與智慧。
    ;Software industry’s importance and growth is becoming cynosure in the industry because of so many information system requirements and system applications around a lot of industries, that’s why software industries also becoming to segment different market group. Because of the different markets segmentation and differentiation, software industry’s developing process also full of uncertainty and complexity. How to stand out around the highly competitive environment, these challenges and intelligences is business owner need to face.
    There are so many success and failure factors in the business operating process, but the most important is how to make the effective strategy arrange and execute action plans. Strategy composition has closely relationship with the organizational culture, business vision, local market development and the other factors. In the changing fast generation of application technology, products and techniques need to upgrade consistently----especially the management software company. If they hope to have a certain market position in the industry, must have the effective and correct strategy plan and resources allocate. China’s industry competition has been recognized the first priority highly competitive market. Even though so many companies have observed the great highly potential in China market, but never ignored that there are still have more competitors and dormant competitors.
    Strategic management is focused on how to integrate the human resource, marketing, financial, accounting, production operation, research & development, information system in order to let organization success. In order to realize the management software industry business strategy in China, need to build up a theoretical and practical analysis mainframe. This study is to use the strategic matrix as a management tool to analyze the industry environment and business strategy made. In this research also induct a company as a practice to certify this management tool is available. Study results not only can use of industry analysis and business strategy plan but also provide the related industry information and analysis framework for the other companies hope to attend the China market as their references.
    Appears in Collections:[Executive MBA] Electronic Thesis & Dissertation

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