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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65539

    Title: 商業模式數位模擬系統開發與經驗傳承之研究 -以「2013 Inception 決策模擬系統專題」為例;The Development and Experience Learning of Inception 2013, A Business Model Based Decision Simulation System - A Case Study
    Authors: 鍾政樺;Chung,Cheng-hua
    Contributors: 會計研究所
    Keywords: 事業模式;數位模擬系統;經驗傳承;8+ Business model;digital simulation systems;experience learning
    Date: 2014-07-04
    Issue Date: 2014-10-15 17:03:11 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 現今企業面臨的挑戰是如何迅速的因應外部環境改變和如何使公司保持獲利和永續經營。由於電腦科技的進步,使得模擬工具成為現代管理者面臨這些挑戰的最有利武器。
    本研究承接Inception 2010、2011、2012決策模擬系統,開發出Inception 2013系統,更加完善系統功能,並在財務方面全面提升決策功能,完整反映公司財務循環。
    ;One of the challenges that corporate faces today is effective and efficiently making adjustments to the changes of the environment whilst maintaining investor interest and sustainable development of the organization. Due to the advancement of modern technology, computerized simulation modules have become the most useful tools for the management to take on these challenges.
    Simulation tools have become an integral part of management decision analysis, new simulation systems come into the market every day. A key characteristic of the new simulation systems is the user-interactive features and making it fun for the user to learn and use this system. A simulation system is required to simulation an organization’s full operation and its reaction to external changes to be able to give a realistic result, “Inception” is built on the basis of an active business model framework, allowing it to have a more realistic representation of the real organization, and allow the theories to be applied to the real situation.
    The “Inception Business Model and Decision simulation System” is an internet based management education system, it is designed on the basis of the “8 + Business Model” to give learners a learning platform that represents the rapidly changing real world environment.
    ”Inception” is also a fun education tool, it is able to host multiple groups in the same environment, and allow the groups to experience the changes in the environment, react to those changes, as well as reacting to other groups reactions. The main features of “Inception“ is that learners can experience systematic thinking process, learn the concept of business modeling, all though the process of competition in the system with other groups, and learn to achieve the corporate vision of their group through strategic planning and execution based on their business models.
    This Inception 2013 research is a continuation of the Inception 2010、2011、and 2012 simulation system. It has increased functionalities in all areas and has specifically added full financial decision making functions to the module, to realistically reflect the financial cycle of an organization.
    The “Inception” is a continuous development project, and all improvements and advancements to the project are made as an upgrade to previous versions. It is therefore imperative to have a detailed and systematic hand-over process from one project team to the next. The current project team had difficulties in the initial project hand over as the previous hand over process does not include a trouble-shooting manual and debugging log.
    The research team has concluded that small scale projects that have the limitations of insufficient monetary and human resources, as well as having limited experience and short time frames, the key to the project success is the members’ motivation and team work.
    Appears in Collections:[會計研究所 ] 博碩士論文

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