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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67599


    Title: 行動通訊軟體使用者的人情智能對社群互動,社群認同及社群信任之影響;The Influence of Personal Intelligence on Community Interactive, Community Recognition and Community Trust: Examining the Users of the Mobile Communication Software
    Authors: 賴美娟;Lai,Mei-juan
    Contributors: 資訊管理學系
    Keywords: 行動通訊軟體;人情智能;社群互動;社群認同;社群信任;Mobile Communication Software;Personal Intelligence;Community Interaction;Community Trust;Community Recognition
    Date: 2015-06-24
    Issue Date: 2015-07-30 23:14:17 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來因行動裝置與無線網路的普及,行動通訊軟體成為與他人相互溝通傳達訊息的主要工具之一。在2014年LINE在台灣已經擁有超過1,700萬註冊用戶、全球用戶數更突破4億多人,由於智慧型手機興起帶動免費通訊軟體的使用風潮,目前民眾使用手機行動上網時,最主要從事行動上網的應用以使用社交網路的比率最高。本研究以行動通訊軟體LINE的使用者為研究對象,探討行動通訊軟體使用者的人情智能,在LINE社群互動下,是否會對社群認同與社群信任產生影響。
    本研究利用實驗法,研究對象為國內具有使用行動通訊軟體LINE之使用者,透過網路的連結,讓原本不相識的一群人,在使用通訊軟體LINE的平台管道下,探討群組間之間與對方的討論與互動模式,並且透過迴歸分析法進行資料驗證分析,用以檢驗研究假說。本研究擬探討行動通訊軟體使用者的人情智能、社群互動、社群認同以及社群信任之間關連性。
    本研究從人格特質的觀點探討人情智能對行動通訊溝通互動的影響,研究結果顯示,高人情智能的使用者在面對社群討論時,會展現出高度的溝通表達與互動行為能力,可以提升群組討論的品質與效率。對實務上的預期貢獻,運用行動通訊軟體作為討論工作與任務虛擬平台,為企業組織創造出一種新的協同工作環境。本研究亦能提供行動網路經營者與相關領域之研究者在探討網路社群環境與實務管理層面之建議。
    ;In recent years, due to the popularity of mobile devices and wireless networks, mobile communications software has become one of the main communication tools to convey the message to others. In 2014, LINE has more than 17 million registered users and the number of users worldwide has more than 400 million people in Taiwan. Since the rise of smart phones to drive the wave of using free communications software, the most important of the mobile internet applications is the use of social networks when people use the phone-internet. This research sample is the LINE users of mobile communications software to explore the user′s personal intelligence of mobile communications software and the influence between the community recognition and community trust.
    In this study, "experimentation" methods were applied for domestic LINE users to use mobile communication software. Through the platform of the network, a group of people who don’t know each other to explore the discussion and interaction patterns in group. The hypotheses of this study were testified by regression analysis to perform data validation analysis. The object of this study is to investigate the relationships among personal intelligence, community interaction, community recognition, and community trust.
    From the view of personality traits, this study explores the influence of personal intelligence on interactive communication. The results of this study show that the users with higher personal intelligence will express higher network communication interactions to enhance the quality and efficiency of group discussions in the group discussion.
    The expected practical contribution of this study is to apply mobile communication software as virtual platform and create a new collaborative working environment for enterprise organizations. This study also can provide recommends for mobile network operators in the fields of internet community and practical management.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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