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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67599

    Title: 行動通訊軟體使用者的人情智能對社群互動,社群認同及社群信任之影響;The Influence of Personal Intelligence on Community Interactive, Community Recognition and Community Trust: Examining the Users of the Mobile Communication Software
    Authors: 賴美娟;Lai,Mei-juan
    Contributors: 資訊管理學系
    Keywords: 行動通訊軟體;人情智能;社群互動;社群認同;社群信任;Mobile Communication Software;Personal Intelligence;Community Interaction;Community Trust;Community Recognition
    Date: 2015-06-24
    Issue Date: 2015-07-30 23:14:17 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來因行動裝置與無線網路的普及,行動通訊軟體成為與他人相互溝通傳達訊息的主要工具之一。在2014年LINE在台灣已經擁有超過1,700萬註冊用戶、全球用戶數更突破4億多人,由於智慧型手機興起帶動免費通訊軟體的使用風潮,目前民眾使用手機行動上網時,最主要從事行動上網的應用以使用社交網路的比率最高。本研究以行動通訊軟體LINE的使用者為研究對象,探討行動通訊軟體使用者的人情智能,在LINE社群互動下,是否會對社群認同與社群信任產生影響。
    ;In recent years, due to the popularity of mobile devices and wireless networks, mobile communications software has become one of the main communication tools to convey the message to others. In 2014, LINE has more than 17 million registered users and the number of users worldwide has more than 400 million people in Taiwan. Since the rise of smart phones to drive the wave of using free communications software, the most important of the mobile internet applications is the use of social networks when people use the phone-internet. This research sample is the LINE users of mobile communications software to explore the user′s personal intelligence of mobile communications software and the influence between the community recognition and community trust.
    In this study, "experimentation" methods were applied for domestic LINE users to use mobile communication software. Through the platform of the network, a group of people who don’t know each other to explore the discussion and interaction patterns in group. The hypotheses of this study were testified by regression analysis to perform data validation analysis. The object of this study is to investigate the relationships among personal intelligence, community interaction, community recognition, and community trust.
    From the view of personality traits, this study explores the influence of personal intelligence on interactive communication. The results of this study show that the users with higher personal intelligence will express higher network communication interactions to enhance the quality and efficiency of group discussions in the group discussion.
    The expected practical contribution of this study is to apply mobile communication software as virtual platform and create a new collaborative working environment for enterprise organizations. This study also can provide recommends for mobile network operators in the fields of internet community and practical management.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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