;Times create heroes; and heroes create era. These words can best represent the revolution of twenty-first century global electronics technology industry. In this 21st centry, Apple’s Steve Jobs can be said that the most representative heros, the smart phone he invented that successfully created another revolution wave of electronics technology industry, however, in this new wave of market, Largan of King stock also take this wave become the global leading mobil phone camera manufacturers, its global market share reach 20%, more than 40% market share of 5M pixel above phone camera.
There are two purposes of this study：First, in the highly competitive environment in Optical lens industry, what the key success factors of Largan to be a king stock in Taiwan？Secondly,in the face of turbulent environment,how should Largan keep and maintain its advantage to make its business sustainable in the future.
This study will use case study method, using 8-Cross business model to find out the opportunities and threats of king stock Largan under the external environment and the strengths and weakness with competitors in the pass five years, then, according to 8-Cross operating model and 8-Cross profit model, to analyze what the key success factors make the Largan become the king stock in Taiwan, and using the 8-Cross SWOT to find the strategy of sustainable management, let other company learn and follows.
The conclusions are as following：
1. The three main key success factors of the Largan as below：
a.Right time, in the fast-growing generation of smartphones, in the「Right Industry」of Largan, successfully produced 10M pixel plastic lens, and the ROIC rate is over other competitors 20% above.
b.Right place, in features of the product, short, small, light and thin, successfully be an Apple supplier, the CAGR rate of 38.8%.
c.Right social connection, continued investment in research and development, keep the core competitive advantage, high production rate, and operating costs 30% lower than other competitors.
2. The strategy of sustainable management are the expansion of product differentiation advantages, China′s mobile phone brand market share and develop other niche products.