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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67650


    Title: 以8十事業模式架構分析財富管理業之併購綜效-以個案公司為例
    Authors: 易維英;Yi,Wei-ying
    Contributors: 高階主管企管碩士班
    Keywords: 財富管理;併購戰略;8十事業模式;Wealth Management Business;Mergers and Acquisition Strategy;8-Cross Business Model
    Date: 2015-06-26
    Issue Date: 2015-07-31 01:00:29 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 經歷金融海嘯之後,投資人的風險承受度降低,造成複雜衍生性商品的銷售逐漸減少,再加上各國財政金融監管機關訂定法規也趨於嚴謹,這一連串的改變讓金融機構的營運雪上加霜。
    個案公司近幾年來,因客戶規模未能有效地擴展,營運瓶頸難以突破,並且面對內在財務數字始終不佳,對外又面臨產業高度激烈競爭,以及預期公司未來的成長仍然有限的情況下,必須採取併購戰略模式,才能改善並且突破現有之僵局,以確保公司長期營運及經營績效。本研究主要目的有二,首先,個案公司併購戰略帶來哪些效益? 其二,個案公司現階段要如何提升併購綜效?
    研究方式採取8十事業模式分析個案公司現行營運模式、所處外部環境因素變化對個案公司的影響與挑戰、併購後之效益分析,並找出能提高併購綜效對策,作為本研究參考之建議。
    研究結果發現,此次的併購案與原先營運模式具有互補效益,可以充分利用併購戰略的機會,快速地擴充專業業務團隊規模,並且擴大香港、大陸客群基礎及節省建置保險產品的相關支出,使得整體營運的規模快速壯大,同時強化財富管理收入來源的穩定性,並增加了更多高資產客源,亦將有利於建立集團交叉銷售客戶基礎,如此將會發揮集團最大之經營綜效。

    關鍵詞:財富管理、併購戰略、8十事業模式
    ;After the financial crisis, sale of complex derivative products have been decreasing due to lower tolerance of risk from investors. In additional, many countries’ authorities have imposed more regulations on financial industry. These series of changes have brought negative effect on operation of financial institutions.
    The case company has been facing several challenges in recently years. In order to strengthen her competitive position, the company used mergers and acquisition strategy. The purpose of this case study is twofold: First, how does merger and acquisition (M & A) strategy benefit the company? Secondly, how to increase the efficiency of merger and acquisition strategy for the case company?
    This study uses 8-cross business model to analyze the current operating model, the influence of external environment change, and uses the 8-cross SWOT to figure out the way of increasing synergy of the merger and acquisition strategy.
    The case result turns out to be complementary with the original business model Merger and acquisition strategy could be benefited from expanding the size of professional sales team in a short period of time and increasing the size of customers of Hong Kong and China by reducing the expense of related insurance products. Both overall operating size and operating income could be stronger than before the M & A transaction. And after the M & A transaction, the company is steady to increase high-net-worth customers. Besides, the efficiency of business groups could be maximized by establishing cross-selling customers.

    Key words: Wealth Management Business, Mergers and Acquisition Strategy, 8-Cross Business Model
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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