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|Title: ||探討創意店家創業價值之研究- 以赤峰街、民生社區為例|
|Issue Date: ||2015-09-23 11:13:23 (UTC+8)|
為此，本研究以方法目的鏈（Means-end chain, MEC）研究方法，從心理學衍生到行銷學的角度，試圖了解不同的創意街區的創業店家選擇該區當下追求的個人價值，與隨之而來的利益與需求功能。
;In recent, Taiwan set off a wave of cultural and creative, regardless of our lifestyle, work environment, social trends, and even extends to the world, so the cultural and creative industries is regarded as "fourth wave" of economic power after the financial crisis.
And this kind of rise cultural and creative industries, "creative atmosphere", "creative city", "cultural and creative park", "creative market", "creative block" and all forms of these creative settlements are being formed and in various cities in Taiwan, according to 2013 statistics, among manufacturers in Taipei cultural and creative industries as well as cultural and creative turnover number is highest in the country, that’s mean the cultural and creative industries concentrated in Taipei trend.
Therefore, this research method is derived from the purpose of practiced way (Means-end chain, MEC) and also from psychology to learn marketing point of view, trying to understand the different creative blocks entrepreneurial area stores choose their pursuance of personal values, and with the interests and needs of the function.
In parallel by this study we can understand more detail and provide more information for new Cultural and Creative who want to start a business, or government planning to create a creative blocks with new ideas and avoid some matters, according to this finding to give them reference.
|Appears in Collections:||[企業管理學系碩士在職專班] 博碩士論文|
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