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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68466

    Title: 析探族群頻道媒體近用權之落實-以客家電視台為例;Reaching the Goal of Access to the Media through an Ethnic Television Channel-The Example of Hakka Television
    Authors: 温佳琦;Wen,Chia-chi
    Contributors: 客家研究碩士在職專班
    Keywords: 媒體近用權;族群頻道;族群媒體;客家電視台;客家族群;The right of access to the media;ethnic channel;ethnic media;Hakka television;Hakka ethnic group
    Date: 2015-07-29
    Issue Date: 2015-09-23 11:36:41 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 臺灣電視媒體種類豐富功能多元,是多數民眾獲取資訊與知識的重要管道;對於族群而言,電視媒體的存在也扮演著傳遞族群文化和維護族群發聲權利的功能,2003年設立之族群頻道-客家電視台,是以提供客家族群近用媒體為目的而誕生。
    ;There is an abundance of multifunctional television media types in Taiwan. Consequently, this is how the majority of Taiwanese access mass media. Television media plays an important role in representing ethnic minorities’ interests.
    In 2003, Hakka Television Channel started an ethnic channel for the purpose of closely serving the cultural interests of the Hakka ethnic minority. This research applies the concept of the right of access to the media to participating Hakka television programs, namely “Your Show Box”, “The Villager Voice” and the marketing show, “Audience Listening Forums”. This is to evaluate how successfully the access to accurate information is provided and in what volumes. In this thesis, in-depth interviews are used as a research tool to analyze relevant data.
    The research finds that “Your Show Box” promotes freedom of speech, provides usage information and elucidates aspects of Hakka culture. “The Villager Voice” promotes freedom of speech, provides usage information and elucidates Hakka cultural aspects, but also engages viewers in meaningful dialogue. “Audience Listening Forums” promotes freedom of speech and engages viewers in dialogue. Hakka television provides two ways for Hakka individuals to join public discussion and be exposed to feedback and opinions.
    Therefore we can use these media to accurately measure how well the goal of access to information is reached and how more Hakka individuals can get involved in the production of media or shows. This allows them to use freedom of speech to participate in public debates. At the same, it enhances Hakka television’s reputation to help the channel achieve its mission of serving the Hakka ethnic minority.
    Appears in Collections:[客家研究碩士在職專班] 博碩士論文

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