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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68483


    Title: 九型人格特質與理財偏誤行為之相關性研究
    Authors: 傅周賞;Fu,Chou-Shang
    Contributors: 財務金融學系在職專班
    Keywords: 九型人格;理財偏誤;投資偏誤
    Date: 2015-07-01
    Issue Date: 2015-09-23 11:56:46 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著金融市場的發展,個別投資人的投資行為變得更加普遍,由 Kahneman and Tverskey (1979)所提出的展望理論為基礎,認為每個人做投資時都有可能造成不理性行為,而使得理財偏誤行為更加受到矚目,由於行為的產生取決於人的心理因素及外在環境影響,而以自我了解來做區分的九型人格型態,應更能準確地分析自己是屬於什麼人格特質,故本文以九型人格型態作為討論,探討九型人格特質是否與理財偏誤行為有密切關聯性。
    實證結果發現九型人格當中不同的人格特質的確會有不同的理財偏誤行為確實存在關係。建議投資人,在進行投資前,可針對自己的九型人格之屬性,並對對自身的風險偏好及投資行為有所了解,才可以選擇適合自身的理財方案。同時,也建議銀行及其他投資產品銷售通路業者,在面對消費者時,可利用九型人格之分類,來分析不同顧客的偏好,並據此提供服務,來滿足消費者的需求。
    ;As the financial market developments, individual investors’ investment behavior becomes more common. The prospect theory is suggested that every person may have some irrational behavior when they invest (Kahneman and Tverskey, 1979). This has drawn attention to investment biases behavior. As people’s behavior determined from psychology and outside environment, so this study discuss the relevance whether psychology and outside environment implicated to investment biases behavior.
    Appears in Collections:[財務金融學系碩士在職專班] 博碩士論文

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