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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/70314

    Title: 新興農產品虛擬通路之商業模式;The Business Model of New Virtual Channel for Agriculture Products
    Authors: 江政道,;Jiang,Jenq-Daw
    Contributors: 企業管理學系在職專班
    Keywords: 農產品;虛擬通路;商業模式;Agricultural Product;Virtual Channel;Business Model
    Date: 2016-05-03
    Issue Date: 2016-06-04 12:29:43 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 中文摘要


    In recent years, more and more people put more emphasis on the issue of food safety issue and environment. At the same time, there is a group of people with various backgrounds and experiences who have the similar dreams to improve some environment and local development problems resulting from traditional production and marketing system through linking environment-friendly producers and consumers with innovative products and services.

    The research is about the business model of new virtual channel for agriculture products. We selected three new virtual channels which are indicative leaders in this area, appears within five years and sell local agriculture products by the Internet. We observe their business model to understand their process of creating new products and services and the affluence to supplier and retailer, consumers.

    The issue of research is new and rising, the relate data is few. We recorded these channels by business case as the records during the period. The research results could be a reference for the managers of virtual channel to their administration, for enterprises, businessman, government officer and universities and colleges researcher to relate area.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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