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|Title: ||戲曲劇場經營研究－以大稻埕戲苑為例;Management of Chinese Opera Theatre Research- A Case Study of DaDaoCheng Theater|
|Keywords: ||戲曲;戲曲劇場;劇場經營;大稻埕戲苑;opera;opera theater;theater operation;DaDaoCheng Theater|
|Issue Date: ||2016-10-13 12:39:22 (UTC+8)|
;Opera theater refers to the theater that mainly operates traditional operas. The early Taiwan’s theaters focused on the traditional opera performance, including the famous theaters after the Retrocession such as Yong Le Theater, Kylin Hall at Today Department Store and KMT Art Center. The current theaters mainly focus on the tourism-oriented repertory, such as Cement Hall at Taiwan Cement Building, Fu Xing Theater and Bi-Hu Theater. The Red Playhouse, once an opera theater, has now transferred its operation on the performance of other arts. Meanwhile, the New Stage that played an important role in the opera history has now been closed. It’s seen from the development of opera theater that only by changing operation and orienting to the tourism can theaters survive.
The DaDaoCheng Theater organized by Taipei Arts Promotion Office (original Taipei Cultural Center) focuses on the traditional operas based on its slogan “A New Base of Opera”, and aims to restore the fame of “Den of Opera” in the past of Dadaocheng. It has now operated for six years. The DaDaoCheng Theater has not only paved another way from renting venues, but also created an operation model based on small and middle opera performances. As a theater belonged to public organization, DaDaoCheng Theater has an educational function of promoting and inheriting operas.
The author had learned the Taiwanese Opera Program at Taipei Arts Promotion Office for long, and then served as a desk clerk at DaDaoCheng Theater. Inspired by the operation model of DaDaoCheng Theater different from the past, the author tries to make a deeper discussion.
The paper is divided into five chapters. In the first chapter of Introduction, the intentions, aims and methods of research are introduced. The second chapter discusses the history and cultural background of Dadaocheng. The third chapter expounds the restoration of theater culture based on the development and position of DaDaoCheng Theater. The fourth chapter discusses the operation from aspects of program planning and marketing, facilities management and maintenance on site, service design, promoting and inheriting, as well as the audience trends and feedbacks. The fifth chapter summarizes and analyzes the advantages and disadvantages of DaDaoCheng Theater, and gives suggestions for future development. It’s expected that the regulations, plans and flexible practices of DaDaoCheng Theater can be more innovative and featured.
Key words: opera, opera theater, theater operation, DaDaoCheng Theater
|Appears in Collections:||[中國文學研究所] 博碩士論文|
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