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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71839

    Title: 台灣軟板企業面對紅色供應鏈崛起的因應對策─以旭軟為例
    Authors: 李信穎;Lee,Hsin-Ying
    Contributors: 高階主管企管碩士班
    Keywords: 軟板;轉型;8十事業模式;Flexible Printed Circuit;Transformation;8-Cross Business Model
    Date: 2016-06-24
    Issue Date: 2016-10-13 13:57:00 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 中國大陸改革開放後GDP指數30年來以年均9%以上的高速度增長,是歷史上增長速度最快、體量最大的經濟實體。根據IMF統計數據,2014年中國經濟總量以17.6兆美元超過美國17.4兆美元而成為世界第一大經濟體,中國經濟實力已足以撼動全世界。中國政府有錢後,就想將經濟主導權奪回,而扶植產業便是其中之一。
    1. 增加服務據點提升服務品質。
    2. 產品整合性服務與客戶建立良好的關係。
    3. 檢討產品組合提升稼動率。
    4. 提升公司環境健全組織架構及章程吸引優秀人才。
    5. 提升技術門檻與製程能力。
    6. 增加高毛利產品研究與發展。
    7. 降低三C產品及低毛利的產品生產。;It indexes that the past three decades, after the reform and opening policy of Mainland China, the GDP average annual growth of more than 9 percent, it’s the fastest growing volume of the largest economic entities of the period history of China. According to IMF statistics, in 2014, China’s GDP of US$17.6 trillion over America’s GDP of US$17.4 trillion, become the world’s largest economy system, China’s economic strength sufficient to influence the world. The Chinese government wanted to recapture the economic dominance after the economic strength, and support industry of China is one of the means.

    According to observation, the Chinese government’s supporting from the traditional industry as plastic, cement and steel industry, now turning to as DRAM, solar energy, panels etc., electronics industry. But now it faced with the problem of excess production capacity and began to suffer the result. Chinese government did not stop in its steps and rely on the advantages of high foreign exchange reserves, began into the high-tech electronics industry and threatened to set up the electronics industry red supply chain by China. In smart phone as an example, from semiconductors to electronic components to be assembled, one-stop production in China. The advantage of Taiwanese enterprises on mainland China in the past has gone.

    Taiwan’s industry involved by red supply chain is experiencing this intractable problem, therefore, I want through the research of Sunflex Tech Co. Ltd., to find out and face of this problem that Taiwan SMEs, how to respond, whether the business model are used to in the past should be changed? Or whether in a business model to analyze, and possessed the reference value? This is the motivation of this study initiation.

    The main purpose of this study is: 1. What impact that the rise of red supply chain to Sunflex Tech mode? 2. Faced with the rise of red supply chain, how to develop Sunflex Tech response measures.

    In this study, the use of national-level 8+business model, from the external environment to find the opportunities and threats; secondly, by the use of company level 8+ business model to analyze and summarize the key issues of the case of Sunflex Tech. Using the 8+SWOT method to propose business strategy advice and new business models recycling.

    The main conclusions of this study are as follows:

    After the observe of chapter 4 which about Sunflex Tech analysis, Sunflex Tech technology and management level are better than other electronics industries, even when sluggish performance of the company’s, the financial structure is still well. I think only in product mix and product direction failed to grasp, resulting in performance hit bottom. If the adjustments of product mix, it does not go mass-produced products to avoid price competition, and from the niche product, like a lot less and customization, the performance of Sunflex Tech will be able to turn from the bottom. In a view of product mix adjustment in the next few years will be to reduce the proportion of NB & panel, actively involved in automotive electronics(LED, green battery) and medical related applications.

    This study proposes the following policy recommendations for the Sunflex Tech reference case:
    1. Increase Branches improve service quality.
    2. Product integration services with customers to establish good relationship.
    3. Review the portfolio to enhance the utilization rate.
    4. Promote the company′s good working environment, and build a sound framework of
    rules to attract excellent staffs.
    5. Enhance the technical threshold and process capability.
    6. Increase in research and development of high-margin products.
    7. Decrease the 3C products and low-margin products.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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