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    請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/75905


    題名: 東南亞移民與移工的消費現象:以中平商圈為例;Southeast Asian immigrants and migrant workers in the phenomenon of consumption: A case of Zhongping Road shopping district
    作者: 鄭惠文;Cheng, Hui-Wen
    貢獻者: 客家政治經濟研究所
    關鍵詞: 外籍移工;外籍移民;族裔空間;族裔經濟
    日期: 2018-01-26
    上傳時間: 2018-04-13 11:09:31 (UTC+8)
    出版者: 國立中央大學
    摘要: 自1990年政府開放外籍移工,台灣的社會出現許多東南亞移工的身影。如同以往台灣社會在接納不同族群時,都經過一段適應期,外籍移工的進入也是如此。而這些東南亞移民與移工在中平商圈這個場域內的消費行為、台灣店家的態度與族群間的互動即為本研究的核心問題。本研究使用深度訪談及參與觀察為主,問卷為輔的研究方法。經由與東南亞消費者、台灣消費者以及台灣店家的相處、訪談中,從自述經驗、詞彙、語氣等方面更進一步的瞭解族群之間的互動關係。以中壢地區中平商圈為例,探討經過了幾十年的時光,台灣民間對於東南亞社群的態度,以及族裔經濟的發展。
    首先,研究發現對於外籍移工與外籍移民,政府及大眾容易將之視為整個群體,然而事實上並非如此。尤其在政策擬定部分與商業貿易部分,瞭解各別國家之間,文化、生活背景、消費習慣上的差別有助於商品的販賣與族群的交流。像是,泰國偏好使用母國商品;菲律賓偏好美式風格;印尼受到宗教因素影響;越南對穿著打扮上的重視等等。
    其次,由於東南亞社群的進入,中平商圈的空間與其他地域多有不同。透過實地觀察,店家為了吸引消費者。在招牌上,附有東南亞語的對照表,並且以英文標記折扣商品。店員上,聘僱會東南亞語言的員工,都顯示了台灣店家對於東南亞消費者的重視。
    最後,愈重視東南亞社群與台灣的不同之處,越容易發現,台灣現有研究的缺乏,導致對東南亞社群的不瞭解。再看中平商圈,儘管空間上與相處上有所變化,然而因為溝通與文化上的隔閡,也可以發現台灣店家對東南亞消費者存在又愛又恨的微妙心理。
    ;Since 1990, the government liberalized foreign workers, many migrant worker from Southeast Asia have emerged in Taiwan. In the beginning, Taiwan society had a period of adjustment. The main question in this study is what the behavior of these Southeast Asian immigrants and migrant workers in Zhongping Road shopping district, how the attitude of Taiwanese stores and what the interaction among ethnic groups.
    The research methods in this study use Depth Interview, Participant Observation and Questionnaire. Through discussions with Southeast Asia consumers, Taiwanese consumers and Taiwanese store, can learn more about the interaction between ethnic groups from their experiences and vocabulary. Taking Zhongping Road shopping district as an example, this paper explores decades of time, Taiwan′s attitude toward Southeast Asian communities and the development of ethnic economy.
    The research found that the government and general public tend to see the foreign migrants and immigrants as a whole group, but this is not the case. Especially in the policy and commerce trade sectors, understanding the differences among countries, cultures, life background and consumption habits helps to facilitate the sale of goods and the exchange of ethnic groups. For example, Thai people prefers to use home country products; the Filipino favors the American style; Indonesian is affected by religious factors; and Vietnamese attaches importance to dress and so on.
    Second, due to the entry of Southeast Asian communities, the space for the Zhongping Road shopping district is different from other regions. Through the field observation, stores in order to attract consumers. On the signboard have a comparison table with Southeast Asian and the discounts use in English. Hiring staff who can use Southeast Asian languages. All show that the store are attention of consumers in Southeast Asia.
    In the end, the more focus on the differences between Southeast Asian communities and Taiwan, the easier to find the lack of existing research in Taiwan. Despite in space and relations are change in Zhongping Road shopping district, however, because of the communication and cultural barriers. We can find Taiwan’s store have a kind of subtle psychological with Southeast Asian consumers.
    顯示於類別:[客家政治經濟研究所 ] 博碩士論文

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