;With the continuous and rapid development of global technology, the Hakka Town, Fonglin in Hualien is developing and deepening the cultural heritage of the city with the Cittaslow revolution. At the time of an industrialized as well as a standardized society, manpower has been replaced by machines gradually. When people are pursuing the speed, the original production chain system seems to be changing. The value of human and the relations are coming up against a brick wall. To deal with this kind of phenomenon, some people try/start began to slow down and think about what we win and what we lose during globalization. Taking the Hakka culture and spirit as the core which is linked by local industry and social history, Fonglin has become the first place in Taiwan to obtain international Cittaslow through community organizations and community empowerment.
The word " Cittaslow " is still a brand new idea in Taiwan, which makes people curious about it. The main idea of this paper is the connection between the Hakka Town, Fonglin and the Cittaslow. Fonglin has always been the main living point of the Hakka in the east, and it is the birthplace of multi-ethnic culture. The crop in Fonglin includes tobacco, Cypress in early times, and watermelon, rice and peanuts at present. As for the traditional industry, there are a variety of cultural and historical work organizations, as well as lots of cultural assets such as the most densely tobacco buildings in Taiwan. With the benefit mentioned previously, especially for the traditional Hakka culture and crafts, Fonglin possessed the advantages of being an internation Cittaslow. This study wants to explore “In the process of becoming a Cittaslow, what role does the public sector, residents and project promoters play? What is the foundation and history to promote the Cittaslow?” This study will be focus on these issues.
The research applied methods of document analysis, participant observation and in-depth interviews. The interviewee includes local public sector, real promoter, local community organization, local people who care about the Cittaslow, and residents in Fonglin. There are three main focus in this study. First, explore the conditions and the development history of Fonglin and figure out why it is confirmed as a Cittaslow. Second, analyze the interaction among local public sector, residents and those who dedicated in Cittaslow projects. Third, figure out the reference value of Fonglin as a successful Cittaslow and how can it be applied to other places in Taiwan. The findings in this study are as follow：Except for the local conditions have been in line with the norms of Cittaslow, the public sector, the promoter and the community residents can further even communicate and put into practice in the " Cittaslow Fonglin." It’s an important key makes Fonglin to be a Cittaslow image. Although People expect some economic benefits because of Cittaslow, the public sector, the promoters and residents don’t want to change local characteristics for, neither do them want to harm the local environment because of the excessive pursuit of economy. No matter what kind of reasons for towns to apply for Cittaslow, they should clarify what the real place needs, and how to implement them, or we may lose the original characteristics. Only when we realize the true needs can we create a true Cittaslow.