;Since the 1980s, local consciousness has risen. The related issues and studies on Hakka culture have been paid attention since the "My Mother Language" parade in 1988. The amount of related Hakka studies and books have been growing up fast since then. The government has begun to pay attention to the specificization of Hakka culture since Hakka Committee of the Executive Yuan in 2001 was established, and local governments at all levels started to set up Hakka affair committees and bureaus. In terms of television communication, "Hakka TV Channel" was established. As for academics, many national universities have established Hakka or Hakka Culture Institutes. The establishment, preservation, promotion and practice of Hakka cultural status have been realized after the Hakka Basic Law was legislated in 2010.
To promotes the Hakka culture in Taiwan, reverses the stereotypes of the Hakka culture,and allows the general public to better understand the connotation of Hakka culture, the Hakka Committee combines the lifestyles of young people nowadays, plasticizes and interprets Hakka culture by shooting several mircofilms. Through the Hakka culture and the images presented by microfilms, the Hakka Committee not only reinterprets the image of Hakka′s existing culture, but also constructs new Hakka cultural elements, reverses the negative image, and renews the image of Hakka. This study is based on Hakka advertisements and microfilms shot by the Hakka Committee, collects Hakka advertisements and microfilms from other non-government departments to analyze the Hakka elements, Hakka historical memories, and cultural implications conveyed in Hakka advertisements and micro-movies from a narrative perspective.
The study can be summarized five conclusions from these Hakka advertisements and microfilms: First, the Hakka diet presented in the film reflects the living conditions of Hakka people in their hometown. However, in face of rapid social changes, Hakka diet still needs to be inherited, improved, and developed new Hakka cuisine with Hakka elements constantly to preserve Hakka food culture forever. Secondly, through the active involvement of the government and the legalization of the status of the Hakka language, the two major language cultures of language barriers and language faults will be solved. Third, Hakka women are closely integrated with the image of flowers and blue blouses. Fourth, the guest room, the mountain, and the temple are the elements that clearly represent the image of the Hakka space. Finally, the study found that Tong blossom is not the original symbol of Hakka cultural image, but it has been operated by the government and cooperated with the development of cultural creative industries, transformed into a new Hakka cultural image successfully.