透過網頁瀏覽紀錄預測使用者之個人資訊與性格特質;Predicting Users′ Demographic Information and Personality Through Browsing History

NCUIR > College of Electrical Engineering & Computer Science > Graduate Institute of Computer Science and Information Engineering > Electronic Thesis & Dissertation > Item 987654321/77505

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/77505

Title:	透過網頁瀏覽紀錄預測使用者之個人資訊與性格特質;Predicting Users′ Demographic Information and Personality Through Browsing History
Authors:	連丞宥;Lien, Cheng-You
Contributors:	資訊工程學系
Keywords:	監督式學習;分群;大六性格特質分數;Supervised learning;Clustering;Big-six personality
Date:	2018-06-27
Issue Date:	2018-08-31 14:46:12 (UTC+8)
Publisher:	國立中央大學
Abstract:	瀏覽網頁所留下的歷史紀錄能夠描述出使用者瀏覽偏好，因此網頁瀏覽紀錄已經成為了解使用者相關資訊的最佳方式之一。近年來藉由分析使用者瀏覽紀錄並進行個人化商品、廣告推薦的應用逐漸增加，其中影響推薦結果準確度之關鍵在於對使用者相關資訊之掌握度，如果能夠藉由分析網頁瀏覽紀錄來獲得使用者的個人資訊與人格特質將能夠提升推薦系統之效能。本篇論文將 600 位使用者之網頁瀏覽紀錄進行分析並找出較具有代表性的使用者特徵，藉由此使用者特徵搭配分群結合監督式學習方法預測出使用者之性別、年齡、感情狀態與大六性格特質分數，並在準確度上皆有良好的表現。同時也拓展了使用者行為分析的視野，當藉由網頁瀏覽紀錄預測使用者相關資訊時，將不再侷限於個人資訊的預測，而是能夠更加深入了解使用者的個性;Analyzing an individual’s Internet browsing history is one method of revealing the information about that person; for example, it reveals his/her preference for browsing websites. Analyzing browsing histories has become an increasingly common method for recommending advertisements that may serve individuals’ needs. The accuracy of advertisement recommendations depends on the understanding of a user’s information; thus, a recommender system will be more effective if it can analyze browsing histories to identify users’ demographic information and personalities. This study examined the website browsing histories of 600 users to identify representative user features, which were subsequently analyzed through supervised learning with clustering to make predictions about the users in terms of gender, age, relationship statuses, and big six personality scores. The proposed method enhances the accuracy of the supervised prediction model and broadens the scope of user behavior analyses; particularly, in predicting users’ demographic information, this proposed method clarifies users’ personalities in further depths.
Appears in Collections:	[Graduate Institute of Computer Science and Information Engineering] Electronic Thesis & Dissertation

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