電梯公司從自製轉外包方式比較─以G公司為例

NCU Institutional Repository > 管理學院 > 高階主管企管（EMBA）碩士班 > 博碩士論文 > Item 987654321/80837

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题名:	電梯公司從自製轉外包方式比較─以G公司為例
作者:	洪立忠;Hung, Li-Chung
贡献者:	高階主管企管碩士班
关键词:	電梯產業;外包方式;Elevator industry;outsourcing method
日期:	2019-06-04
上传时间:	2019-09-03 15:10:44 (UTC+8)
出版者:	國立中央大學
摘要:	台灣的電梯產業，由於市場經濟規模小，又必需滿足市場上不同建築物（諸如辦公大樓、飯店、集合住宅、及特殊功能性電梯等）需求下，少量多樣已成為市場上的常態。且外有大陸電梯廠虎視眈眈，內有其他電梯廠削價競爭，加上台灣人口增長不再，房地產受經濟長期不振影響，供給量增而需求量萎縮，使台灣電梯市場競爭更形激烈。另一方面中國大陸近二十年來經濟蓬勃發展，促使電梯產業形成一條龍並且分工嚴密的供應鏈，成為電梯業的世界工廠。反觀國內三大廠仍延續早年全數電梯部品各自獨立研發及生產的狀態，無疑是小蝦米對上大鯨魚的態勢。如何在電梯產品品質、交期、成本三方面同時為消費者所接受，即為國內電梯產業所面臨一大難題。本研究乃藉由對個案公司近年來由工廠自製轉由外包協同的各種方式，以探討此一電梯外包方式，將企業原本各方面缺乏彈性、競爭趨於劣勢的狀態，轉變成靈活貼近市場的型態，使營收獲利狀況獲得改善，以期將研究結果推展應用於電梯產業生產方式轉變。個案公司之所以能獲得成功之關鍵歸納結論如下： ● 洞燭觀瞻電梯市場競爭環境的轉變，及時提出因應對策。 ● 企業內部執行單位須達成共識以及執行上密切地合作。 ● 企業與外包商保持可長可久的互利互惠夥伴關係。;Since the small size of the market economy in elevator industry in Taiwan, to meet the demand, customization is common in the market. Due to the market price competition, the population no longer grows, and the real estate has been affected by economic sluggishness for a long time, lead to the increased supply but decreased demand, making the competition more intense in Taiwan′s elevator market. Besides, the economic development of China has prompted the elevator industry to form a one-stop and well-diversified supply chain in the past two decades. In contrast, Taiwan′s three major domestic factories still continue their independent development and production of all elevator parts as early stage. For the domestic elevator industry, the major issue is how to let consumers accept the quality, delivery and cost at the same time. This study explores this elevator outsourcing method by means of various ways in which the case company has been transformed from factory-made to outsourcing in recent years, so that the profitability can be improved, with the aim to apply the research results to the transformation of the production mode of the elevator industry. The key conclusions of the success of the case company are as follows: ● Investigate the changing market environment, and propose a solution promptly. ● Companies must reach consensus and implement close cooperation. ● Enterprises and outsourcers maintain a long-lasting mutually beneficial partnership.
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