| 摘要: | 台灣日治時期發行量最大的報紙《臺灣日日新報》於1930年至1937年間發行附錄月刊《臺日畫報》，它是一份以豐富的視覺內容著稱的大眾娛樂雜誌。1930年代同時是台灣運動發展的極盛之時，《臺日畫報》也刊登了大量關於運動的內容。本論文透過檢視《臺日畫報》中棒球與游泳主題相關的記述，包含攝影、漫畫、小說、社論與廣告等等形式的內容，並且結合同時期經濟狀況、文化潮流、身體文化學說等歷史背景，綜合性地探究1930年代台灣大眾傳播媒體中社會與運動的關係。
本研究主要探討的問題是大眾與運動之間的互動，以及其中圖像的角色，將分為五章來回答這些問題。第一章首先確認《臺日畫報》以視覺圖像與娛樂內容吸引讀者從而提高母報銷量的定位。第二章則綜覽《臺日畫報》中的運動內容，發現運動的意義因融入大眾日常生活，以及因視覺化為圖像而產生變化而從行為轉變為形象的情形，並透過統計工作指引後續章節談論棒球與游泳主題。第三章探索《臺日畫報》將棒球作為摩登語「運動時代」的代表項目的情況，以及編輯部如何透過圖文編纂，讓讀者透過閱讀參與一場已經結束的精采賽事。第四章以文化潮流「色情．獵奇．無意義」討論棒球在風月場所的流行現象，並且延伸探討運動成為嚴格的出版審查下時人得以合法地觀看甚或消費身體的途徑。第五章則從《臺日畫報》中穿著泳衣暴露身體的游泳者之圖像切入，反映時人面對現實生活中的摩登身體時複雜的目光，不過雖然編輯部保守地呈現海水浴場邊的成人大眾游泳者，《臺日畫報》中大量的洋人女體圖像作為時人思考身體理想模樣的對象，並形成了結合運動、健康與時尚的審美標準「健康美」，以此軟性地向讀者宣傳健康的觀念。;Tanitigraph, known as the popular entertainment magazine, was famous for its rich visual content. It was the monthly supplement published from 1930 to 1937 by Taiwan Daily News, which was the newspaper with the largest circulation during Japanese colonial period. Tanitigraph has published a great number of contents about sports, and the decade of the 1930s was also the period when the development of Taiwanese sports reached at its peak. With a comprehensive inquiry into the economic situation, cultural trends, and body culture at that time, this thesis aims to investigate the relationship between society and sports in Taiwanese news media through the contents of baseball and swimming, including photography, comics, novels, editorials, and advertisements.
This thesis is divided into five chapters. Chapter 1 confirms the role of Tanitigraph as a supplement to boost newspaper sales by attracting readers with visual images and entertainment content. In chapter 2, with an overview of the sports content in Tanitigraph, I discover that sports were visualized and assimilated into daily life, instead of being just a physical action. And according to the statistics of the content, it showed that baseball and swimming were two of the most covered subjects. Chapter 3 discusses the circumstances under which the baseball was seen as a symbol of “sports times” (sup?tsu jidai) by Tanitigraph. And the readers got to experience a spectacular baseball events by reading the magazine. Chapter 4 explores the relations between the baseball and the popular culture “erotic, grotesque, nonsense” (ero-guro-nonsensu), and extends the discussion to examine the phenomenon which sports became the legitimate way of gazing at and consuming the body in the public. Chapter 5 addresses from the perspective of the photographs of people in swimming suits, which reflected the complex attitudes about body images during that period. However, even though the editors presented the adult swimmers on the beach conservatively, the numerous western women’s body images not only became the target for people to consider the concept of ideal body image, but also combined the aesthetic of “healthy beauty”, in order to promote the concept of health. |
