運用層級分析法排序營造廠開發客戶來源因子之研究;Developing and weighting influence factors for exploring potential customers in construction utilizing AHP

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题名:	運用層級分析法排序營造廠開發客戶來源因子之研究;Developing and weighting influence factors for exploring potential customers in construction utilizing AHP
作者:	趙信豪;Chao, Hsin-Hao
贡献者:	土木系營建管理碩士在職專班
关键词:	層級分析法;探索客戶;影響因素;建築公司;AHP;exploring customers;influence factors;construction companies
日期:	2024-01-25
上传时间:	2024-09-19 17:27:33 (UTC+8)
出版者:	國立中央大學
摘要:	本研究旨在探討建築行業客戶源開發的影響因素；建立客戶源開發中關鍵因素的加權排名；並將因素排名應用於實際案例進行分析與比較。本研究範圍為合約金額不超過10億的新廠建設項目，旨在從建築相關行業的角度確定在不同因素影響下可接觸的客戶源。文獻回顧提出了4個方面，包含16個因素，用於開發針對建築相關公司中經驗豐富且高階管理人員的AHP問卷。來自副總或高職位層級的10份有效回覆構成了偏好排名的發現：社交活動標準 > 服務價值標準 > 行銷標準 > 運動標準；聚會因素 > 課程講座因素 > 社團因素 > 車聚因素；高爾夫因素 > 慢跑因素 > 腳踏車因素 > 健身房；建議開發項目 > 價值工程 > 專業營建軟體 > 高彈性合作。因此，可以推斷對建築公司來說，培養客戶群的重要性主要在於社交活動、聚餐、高爾夫、開發案之建議和價值工程。;The study aims to investigate the influencing factors of customer source development in the construction industry; to establish the weighted ranking of the crucial factors in customer source development; and to apply the factor ranking to real-life cases for analysis and comparison. The scope of this study is within construction projects for new factories with contract amounts not exceeding 1 billion. It aims to determine, from the perspective of the construction-related industry, the customer sources that can be accessed under the influence of different factors. The literature review brought about 4 aspects with 16 factors used to develop an AHP questionnaire targeting at well-experienced and high-ranking managers in construction-related companies. 10 valid returns from the position level of vice president or above construct the findings for the preference rankings: Social Activity Criteria > Service Value Criteria > Marketing Criteria > Sports Criteria; Gathering Factor > Lecture Program Factor > Club Factor > Car Gathering Factor; Golf Factor > Running Factor > Cycling Factor > Gym; Recommendations for development projects > Value Engineering > Project Construction Software > High Flexibility Collaboration. Therefore, it can be inferred that the importance of cultivating clientele for construction firms lies primarily in social activities, gatherings, golf, project track record, and value engineering.
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