企業聲望及其招募策略與招募管道、社會新鮮人應徵意願關係之研究

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：17

、訪客IP：3.139.233.17

姓名

賴靜姿(Ching-tzu Lai) 查詢紙本館藏

畢業系所

人力資源管理研究所

論文名稱

企業聲望及其招募策略與招募管道、社會新鮮人應徵意願關係之研究
(Corporate Reputation, Recruitment Strategy, Recruitment sources and first-time job seekers’ attitude towards joining the corporation)

相關論文

★ 企業內部人力資源入口網站使用者滿意度調查–以A公司為例	★ 員工內部行銷知覺、組織承諾與離職傾向之關係研究─以某科技公司為例
★ 研發人員創造力人格特質、工作價值觀對工作績效之影響-以某高科技研究機構為例	★ 組織生涯管理對組織承諾影響之探討-以A公司為例
★ 導入以職能為基礎之評鑑中心可行性研究－－以銀行業為例	★ 360 度管理職能評鑑與受評者自我覺察能力之探討－個案公司跨年度研究
★ 探討中階主管人格特質、領導風格與工作績效之關聯性--以Y公司為例	★ 因應公司經營策略變革之人力資源配置調整個案探討
★ 從組織變革觀點探討業務流程管理成效之個案研究	★ 主管領導風格與員工人格特質對工作績效之影響
★ 矩陣式組織之專案績效考核制度探討-以某公司為例	★ 企業因應員工分紅費用化之措施及其成效探討
★ 證券後勤基層主管職業生涯地圖之建立	★ 企業導入卓越經營績效評量之案例探討
★ 主管領導風格對組織氣候與績效之影響探討-以T公司為例	★ 人力資源管理措施對工作態度之影響探討-以台灣高鐵為例

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

企業為爭取優秀人才加入，完善的招募策略與徵才計畫不可少，許多研究已探討招募管道與招募成效之關連，而影響求職者應徵意願的因素不僅只於此。招募溝通是一種說服求職者應徵的形式，提供資訊的方式、以及對組織的態度都會影響加入意願。本研究主要目的是探討組織的企業聲望與招募之關連，包括企業聲望對於組織在低涉入招募策略（一般廣告、贊助）與高涉入招募策略（詳細廣告、員工背書）的採用，對於招募管道（正式招募管道、非正式招募管道）使用程度的影響；以及企業聲望對求職者的應徵態度與應徵意圖之影響，高素質應徵者與一般應徵者面對企業聲望的應徵意圖與應徵態度。
研究結果發現，企業聲望與招募策略的關係並不明顯，企業都偏好使用高涉入策略，高聲望企業的使用程度更高於對照組企業。企業聲望對不同招募管道的使用程度並無明顯差異，而且偏好使用的招募管道相似，包括人力仲介網站、企業網站與員工推薦。高素質應徵者對於高聲望組企業的應徵態度、應徵意圖比一般素質組高，對於一般聲望企業的應徵意願則與一般素質組沒有差異，擁有較佳聲望的企業，較能吸引高素質求職者的主動應徵。

摘要(英)

Researches on relationships between recruitment sources and effectiveness are well discussed. Factors that influent job-seekers’ inclination to join the corporation are more than that, though. Recruitment communication is a way of persuasiveness; the way to provide information and attitudes towards the organization are also related. This research is focus on discussion of the relationships between corporate reputation and recruitment practices. Hypotheses are whether the adoption of recruitment strategy, recruitment sources and influence on job-seekers’attitude and intention towards joining the corporation is distinguished according to corporate reputation.
There is no obvious relationship between corporate reputation and recruitment strategy. They both favor in high-involvement strategy. Besides, they have the same preference for recruitment sources based on their practices. Potential applicants who have better academic performance are more willing to apply for corporations of high reputation, compared with those who have ordinary performance.

關鍵字(中)

★ 企業聲望
★ 招募策略
★ 招募管道
★ 應徵意願

關鍵字(英)

★ Corporate Reputation
★ Recruitment strategy
★ attitude toward the organization

論文目次

中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章緒論 1
第一節研究動機 1
第二節研究目的 3
第二章文獻探討 4
第一節企業聲望之定義與相關研究 4
一. 企業聲望的意義 4
二. 企業聲望的組成構面 7
三. 企業聲望與招募效益 8
四. 企業聲望管理 9
第二節招募之定義與相關研究 10
一. 招募目標與效益 10
二. 招募策略 11
第三章研究方法 21
第一節研究架構與研究假設 21
一. 研究架構 21
二. 研究假設 22
第二節研究對象 22
第三節研究工具 22
第四節資料分析 23
第四章研究結果 25
第一節樣本描述 25
第二節研究變項之描述性分析 27
第三節變項間差異分析 29
第四節變異數分析 32
第五章結論 35
第一節研究假設與研究結果 35
第二節討論 36
第三節管理意涵 41
第四節研究限制與建議 42
參考文獻 44
一、中文部分 44
二、英文部分 44
附錄一、企業問卷 51
附錄二、個人問卷 55

參考文獻

一、中文部分
天下雜誌編輯部，2007，「一千大企業人才策略與最愛大學生調查」，天下雜誌第371期。
天下雜誌編輯部，2007，「大老闆出奇招搶人才」，天下雜誌第368期。
房美玉，收錄於李誠主編，2006，人力資源的12堂課第三版，台北：天下遠見出版股份有限公司。
吳美連、林俊毅，1999，人力資源管理：理論與實務。台北：智勝文化。
柯璟融，2005，企業聲望、招募管道、招募成效與組織人才吸引力關係之研究 – 以高科技產業為例（碩士論文，中山大學，2000）。全國博碩士論文資訊網，094NSYS5007024。
陳綺薇，2001，企業聲望、人才招募管道與招募成效之關聯性研究（碩士論文，中原大學，2000）。全國博碩士論文資訊網，089CYCU5121017。
黃英忠、張國義、杜佩蘭，2002，報紙招募廣告內容及訴求 – 招募者與求職者觀點，人力資源管理學報，第2卷第2期：099-112。
諸承明、陳綺薇、居乃台，2006，企業人力資源聲望與人才招募效益之研究- 以高科技產業為實證對象，中原企管評論，第4卷第2期：117-133。
二、英文部分
Aaker D. A., 1996, Building strong brands, New York: The Free Press
Ajzen, I., & Fishbein, M., 1980, Understanding attitudes and predicting social behavior, Englewood Cliffs, NJ: Prentice-Hall
Allen, D. G., Van Scotter J. R., & Otondo, R. F., 2004, Recruitment communication media : impact on prehire outcomes, Personnel Psychology, 57 : 143-171
Barber, A. E., 1998, Recruiting employees: Individual and organizational perspectives, London; Thousand Oaks, CA: Sage.
Barnett, M. L., Jermier, J. M., & Lafferty, B. A., Corporate reputation : The definitional landscape, Corporate Reputation Review, 9 （1） : 26-38Larkin J. H., & Ragan J. M., 1991, Recruiting: Critical success factors, The CPA Journal, 61（10） : 76-77
Belt, J. A., & Paolillo, J. P. G., 1982, The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisements, Journal of Management, 8 : 105-112
Bennett, R., & Kottasz, R., 2000, Practitioner perceptions of corporate reputation : An empirical investigation, Corporate Communications: an International Journal, 5（4） : 224-234
Breaugh J. A., 1981, Relationships between recruiting sources and employee performance, absenteeism, and work attitudes, Academy of Management Journal, 24 : 142-147
Brown, S. P., 1995, The moderating effects of insupliers/outsuppliers status on organizational buyer attitudes, Journal of the Academy of Marketing Science, 23（3） : 170-181
Cable, D. M., & Judge, T. A., 1996, Pay preferences and job search decisions: a person-organization fit perspective, Personnel Psychology, 47: 317-348
Chandy, R. K., Tellis, G. J., MacInnis, D. J., & Thaivanich, P., 2001, What to say when : Advertising appeals in evolving markets, Journal of Marketing Research, 38: 399-414
Collins, C. J., & Han, J.,2004, Exploring applicant pool quantity and quality : The effects of early recruitment practices strategies, corporate advertising, and firm reputation ,Personnel Psychology,57 : 685-717
Collins, C. J., & Stevens, C. K., 2002, The relationship between early retirement related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment, Journal of Applied Psychology, 87: 1121-1133
Connerley, M. L., & Rynes, S. L., 1997, The influence of recruiter characteristics and organizational recruitment support on perceived recruiter effectiveness: views from applicants and recruiters, Human Relations, 50（12）: 1563-1586
Daft, R. L., & Lengel, R. H., 1986, Organizational information requirements, media richeness, and structural design, Management Science, 32 : 554-571
Decker, P. J., & Cornelius, E. T., 1979, A note on recruiting sources and job survival rates, Journal of Applied Psychology,64（4） : 463-464
Dessler, G., 1991, Personnel/human rsource management （5th ed.）, N.J.: Prentice Hall
Dutton, J. E., Dukerich, J. M., & Harquail, C. V., 1994, Organizational images and member identification?, Administrative Science, Quarterly, 39 : 239-263
Fombrun, C. J., 1996, Reputation : realizing value from the corporate image, Harvard Business School Press, Boston
Fombrun, C. J., 1998, Corporate reputation, in N. Nicholson（ed.）, Blacwell Encyclopedic Dictionary of Organizational Behavior, Blacewell Publishers, Malden.
Fombrun, C. J., 2001, Corporate reputation as economic assets, in M.A. Hitt, R.E. Freeman and J.S. Harrison （eds.）, The Blackwell Handbook of Strategic Management, Blackwell Publishers, Malden
Fombrun, C. J., Gardberg, N. A., & Sever, J.M.,1999, The reputation quotient : a multi-stakeholder measure of corporate reputation, The Journal of Brand Management, 7 （4） : 241-255
Fombrun, C. J., & Rindova, V. P., 2001, Fanning the flame : Corporate reputations as social constructions of performance, in J. Porac and M. Ventresca 9eds.0, Contructing Markets and Industries, Oxford University Press, New York.
Fombrun, C. J., & Shanley, M., 1990, What’s in a name? Reputation building and corporate strategy, Academy of Management Jounal, 33（2） : 233-258
Fombrun, C.J. & van Riel, C. B. M., 1997, The reputational landscape, Corporate Reputation Review, 1（1/2） : 5-13
Gatewood, R. D., & Gowan, M. A., 1993, Corporate image, recruitment image, and initial job choice decisions, Academy of Management Journal, 36（2）: 4140427
Gray, E. R., & Balmer, J. M. T., 1998, Managing corporate image and corporate reputation, Long Range Planning, 315: 695-702
Half, R., 1993, Finding, hiring, and keeping the best employees, New York : Willy. pp:15
Heneman, H. G., & Heneman, R. L., 1994, Staffing organizations, US: Mendota House
Herriott, P. & Rothewell, C., 1981, Organizational characteristics and decision theory : Effects of employers’ literature and selection interview, Journal of Occupational Psychology, 54 : 17-31
Hovland C. I., Janis I. L., & Kelly H. H., 1953, Communication and persuasion, New Haven, CT: Yale University Press
Jackson, S., 1992, Message effects research: Principles and design of analysis, New York: Guilford
Levitt, T., 1965, Industrial purchasing behaviour : A study of communications effects, Harvard Business School, Cambridge, MA.
Lewellyn, P.G., 2002, Corporate reputation : Focusing the zeirgeist, Business and Society, 41（4）: 446-456
Mahon, J. F., 2002, Corporate reputation: A research agenda using strategy and stakeholder literature, Business and Society, 41（4） : 415-446
Marsden, P. V., & Campbell, K. C., 1990, Recruitment and selection processes: The organizational side of job searches, in Social Mobility and Social Structure, R. Breiger, ed., Cambridge, MA: Cambridge Press, 59-79
Martinez, M. N., 2000, Winning ways to recruit, HR Magazine, 45（6）: 56-64
McGinty, R. & Reitsch, A., 1992, using Student Perceptions and Job Characteristics to Recruit Recent Graduates, Review of Business, 14（1） : 38-42
Melewar, T. C., & Jenkins, E., 2002, Defining the corporate identity construct, Corporate Reputation Review, 5（1） : 76-90
Mencken, F. C., & Winfield, I., 1998, In search of the “right stuff:” The advantages of informal and formal recruiting practices in external labor markets, American Journal of Economics and Sociology, 57（2） : 135-153
Miles, M. P., & Covin, J. G., 2002, Exploring the practice of corporate venturing: some common forms and their organizational implications, Entrepreneurship: Theory and Practice, 26（13）: 12-41
Myers, Donald W., 1986, Human resource management : Principles and practice, Chicago : Commerce Clearing House, c1992.
Poe, A.C., 2000, Face Value: Snag sudents early by establishing a long-term personal presence on campus, HR Magazine, 45（5）: 60-68
Popovich, P., & Wanous JP., 1982, The realistic job interview as a persuasive communication, Academy of Management Review, 7 : 570-578
Rao, H., 1994, The social construction of reputation: certification contests, legitimation and the survival of organizations in the american automobile industry 1895-1912, Strategic Management Journal, 15: 29-44
Roberts, P. W., & Dowling, G. R., 2002, Corporate reputation and sustained superior financial performance, Strategic Management Journal, 23（12） : 1141-1158
Rynes, S. L., 1989, Recruitment, job choice, and post-hire consequences :A call for new research directions, CAHRS Working Paper Series, Cornell University
Rynes, S. L., 1991, Recruitment, job choice, and post-hire consequences, In M.D. Dunnette（ed.）, Handbook of Industrial and Organizational Pshchology（2nd ed.）: 399-444, Palo Alto, CA: Consulting Psychologists Press
Rynes, S. L., & Barber, A. E., 1990, Applicant attraction strategies: An organizational perspective, Academy of Management Review, 15（2） : 286-310
Rynes, S. L., Bretz, R. D., & Gerhart, B., 1991, The importance of recruitment in job choice: a different way of looking, Personnel Psychology, 44: 487-521
Rynes, S. L, & Boudreau, J. W., 1986, College recruiting in large organizations: Practice, Evaluation, and Research Implications, Personnel Psychology, 39: 729-757
Satir, C., 2006, The nature of corporate reputation and the measure of reputation components – an empirical study within a hospital, Corporate Communications, 11（1）, 56-63
Schmitz, J. & Fulk, J., 1991, Organizational colleagues, media richeness, and electronic mail: A test of the social influence model of technology sse, Communication Research, 18 : 487-523
Schwab, D. P., 1982, Organizational recruiting and the decision to participate, “in Rowland, K. and Fressis, G. （eds.）”, Personnel Management : New Perspectives, Boston, MA : Allyn and Bacon
Sitkin, S. B., Sutcliffe, K. M., Barrios-Choplin, JR., 1992, A dual-capacity model of communication media choice in organizations, Human Communication Research, 18: 536-598
Taylor, M. S., & Collins, C. J., 2000, Organizational recruitment : Enhancing the interaction of theory and practice. In Cooper CL. Locke EA9（Eds.）, Industrial and Organizational Psychology : Linking Theory and Pracice, 304-334, Oxford, UK : Blackwell.
Trank, C. Q., Rynes, S. L., & Bretz, Jr., R. D., 2002, Attracting applicants in the war for talent : Differences in work preferences among high achivers, Journal of Business and Psychology, 16（3） : 331-345
Ullman, J. C., 1966, Employee referrals: Prime tool for recruiting workers, Personnel Psychology, 43 : 30-35
Vroom, V. H., 1964, Work and motivation, New York :Wiley.
Wall St. Journal, 1999, The best corporate reputations, Wall St. Journal, September
Watrick, S. L., 2002, Measuring corporate reputation : Definition and data, Business and Society, 41（4） : 371-393
Wanous, J. P., 1980, Organiational entry: Recruitment, selection and socialization of newcomers, Reading, MA: Addison-Wesley
Wanous, J. P., 1992, Organizational entry, Reading, MA: Addison-Wesley
Wei, Y.-K., 2002, Corporate image as collect ethos: A poststructuralist approach, Corporate Communications,7（4）: 269-278
Weigelt, K. & Camerer, C., 1988, Reputation and corporate strategy: A review of recent theory and applications, Strategic Management Journal, 9 : 443-454
Williams, C. R., Labig, Jr. C. E., & Stone, T. H., 1993, Recruitment sources and posthire outcomes for job applicants and new hires, Journal of Applied Psychology, 78: 163-72
Windolf, P., 1986, Recruitment, selection, and internal labour markets in Britain and Germany, Organizational Studies, 7 : 235-54
Yoon, E., Guffery, H. J., Kijewski, V., 1993, The effects of information and company reputation on intentions to buy a business service, Journal of Business Research, 27 : 215-228

指導教授

鄭晉昌

審核日期

2008-1-15

推文