參考文獻 |
一、 中文部份
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[2] 王巍霓(2005),「非金錢誘因簡訊對無實體店鋪通路之顧客關係管理效用之研究」,國立台灣大學,碩士論文。
[3] 李家得(2003),「個人化行動廣告效果之研究—以無線簡訊服務為例」,國立嘉義大學,碩士論文。
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[10] 陳亭羽、陳美慧、朱雅筠(2006)。多媒體簡訊特性對廣告價值與廣告效果之影響研究。行銷評論,3,279-310頁。
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[17] 簡維哲(2008),「軟性面板導入中高齡行動電話之創新設計研究」,私立大同大學,碩士論文。
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二、 英文部份
[1] Ainscough, Thomas L. & Michael G. Luckett (1996), "The Internet for the Rest of Us:Marketing on the World Wild Web", Journal of Consumer Marketing, Vol. 13,pp. 36-47.
[2] Arora, Raj (1983), "Validation of An S-O-R Model for Situational, Enduring and Response Components of Involvement", Journal of Marketing Research, Vol. 19,pp. 505-516.
[3] Felix-Robinson Aschoff, Jasminko Novak(2008), ”The Mobile Forum: Real-Time Information Exchange in Mobile SMS Communities”, CHI 2008, Florence, Italy, April 2008
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[5] Bezjian-Avery, A. & B. Calder & D. Lacobucci (1998),. "New Media interactive Advertising vs. Traditional Advertising", Journal of Advertising Research, Vol. 31,pp. 23-32.
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[7] Colley, Russell H. (1961), "Defining Advertising Goals for Measured Advertising Results", Association of National Advertisers Inc.
[8] Donthu, Naveen, Cherian Joseph & Bhargava Mukesh (1993), "Factors Influencing Recall of Outdoor Advertising", Journal of Advertising Research, Vol.33, pp. 64-72.
[9] Greenwald, A. G. & Leavitt C. (1984), "Audience Involvement in Advertising: Four Levels", Journal of Consumer Research, Vol. 11, pp. 221-240.
[10] Homer, Pamela M. (1990), "The Mediating Role of Attitude toward the Ad: Some Additional Evidence", Journal of Marketing Research, Vol. 27, pp. 78-86.
[11] Howard, John A. (1977), Consumer Behavior: Application of Theory, New York :McGraw-Hill Book Co., pp. 23-33
[12] Howard, John A. & Jagdish D. Sheth (1969), The Theory of Buyer Behavior, New York: John Wiley and Sons.
[13] Hupfer, Nacy & David Gardner (1971), "Differential Involvement with Products and Issues: Research, ed. David M. Gardner, College Park, MD: Association for Consumer An Exploratory Study", in Proceedings: Association for Consumer Research, pp.262-269.
[14] Krugman, Dean M. & Arnold M. Barban (1978), "Cable Television and Advertising: An Assessment", Journal of Advertising, Vol. 7, pp. 4-8.
[15] Krugman, H. E. (1965), "The Impact of Television Advertising: Learning without Involvement", Public Opinion Quarterly, Vol. 29, pp. 349-356.
[16] Kolter, Philip, Swee Hoon Ang, Siew Meng Leong & Chin Tiong Tan (1999), Marketing Management - an Asian Perspective, New Jersey: Prentice Hall Inc. p.674
[17] Laurent Gilles & Jean-Noel Kapferer (1985), "Measuring Consumer Involvement Profiles", Journal of Marketing Research, Vol. 22, pp. 41-52.
[18] Lee, Myung-Soo & Banwari Mittal (1989), "A Casual Model of Consumer Involvement", Journal of Economic Psychology, Vol. 10, pp. 363-389.
[19] Mackenzie, Scott B. & Richard J. Lutz (1989), "An Empirical Examination of the Structural Antecedents of Attitude toward The Ad in An Advertising Pretesting Context", Journal of Marketing, Vol. 53, pp. 48-65.
[20] Messmer D. J. (1979), "Repetition and Attitudinal Discrepancy Effects in the Affective Response to Television Advertising", Journal of Business Research, Vol.7, pp. 75-93.
[21] Mitchell, Andrew A. (1981), "Dimensions of Advertising Involvement", Advances in Consumer Research, Vol. 8, pp. 25-30.
[22] Norris, Claire E. & Colman, Andrew M. (1992), "Context Effects on Recall and Recognition of Magazine Advertisements", Journal of Advertising, Vol. 21, pp.37-46
[23] Park, C. W., & S. M. Young (1983), "Types and Levels of Involvement and Brand Attitude Formation", Advances in Consumer Research, Vol. 10, pp. 320-324.
[24] Peterson, Robert A., Sridhar Balasubramanian, & Bart J. Bronnenberg (1997), "Exploring the Implication of the Internet for Consumer Marketing", Journal of the Academy of Marketing Science, Vol. 25, NO. 4, pp. 329-346.
[25] Richins, Marsha L. & Peper H. Bloch (1983), "Purchase Product Satisfaction:Incorporating the Effect of Involvement and Time", Business Research, Vol. 23, pp.145-158.
[26] Christine Soriano, Gitesh K. Raikundalia, Jakub Szajman(2005), “A Usability Study of Short Message Service on Middle-Aged Users” ,Proceedings of OZCHI 2005, Canberra, Australia, November , 2005
[27] Christine Soriano, Gitesh K. Raikundalia, Jakub Szajman(2006), “Middle Aged users? Experience of short Message Service” , AUIC 2006, Hobart, Australia, 2006
[28] Stewart, D. W. & K. Scott (1989), "Exceptional Factors and Advertising Effectiveness: A Replication", Journal of Advertising, Vol. 18, pp. 21-32.
[29] Zeff, Robbin Lee, Brad Aronson (1997), Advertising on the Internet, New York: John Wiley, Wiley Computer Publishing.
三、 網站部份
[1] 國家通訊傳播委員會(2007),「行動通信業務客戶統計數」,國家通訊傳播委員會,2008年10月取自:http://www.ncc.gov.tw/chinese/news.aspx?site_content_sn=1135&is_history=0
[2] 資策會FIND(2008),「電信平台整合資通訊應用推動計畫」,資策會FIND卅經濟部工業局, 2008年10月取自:http://www.find.org.tw/0105/howmany/howmany_disp.asp?id=202&SearchString=電信平台整合
[3] 資策會FIND(2007),「comScore Networks:美國手機族最重視文字簡訊功能」,資策會FIND卅經濟部工業局, 2008年10月取自:http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=4700&SearchString=comScore%20Networks
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