科技接受模型之實徵研究—從動機角度

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吳俊毅(Jiun-Yi Wu) 查詢紙本館藏

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資訊管理學系

論文名稱

科技接受模型之實徵研究—從動機角度

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本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

因此，本研究之目的在於了解影響使用者對科技接受程度的個人認知因素，主要驗證科技接受模型(Technology Acceptance Model, TAM)，並以TAM為基礎加入學習動機的觀念，建立科技學習的動機模型，並進而探討兩模型在構念上的相關性。本研究所欲探究的議題如下列：
一、對新科技的「認知有用性」、「認知易用性」，會不會影響使用者的「使用態度」，並進而影響「使用程度」。
二、五大學習動機信念，會不會影響使用者的「使用態度」，並進而影響「使用程度」。
三、 TAM中「認知易用性」與動機模型中「控制信念」、「自我效能」間的關係。
四、 TAM中「認知有用性」與動機模型中「任務價值」間的關係。
本研究主要發現如下：
1. TAM中各構念間的關係，均符合當初模型之設計。
2. 五大學習動機信念中有關價值的成份（內部目標、外部目標、任務價值）會影響學習者對科技的使用態度。
3. TAM中「認知易用性」與動機信念中的「自我效能」的概念相似，但前者與「控制信念」相似程度不高。
4. TAM中「認知有用性」與動機信念中的「任務價值」的概念相似。
本研究之貢獻：
1. 驗證科技接受模型(TAM)，在國內的應用情況
2. 整合個人的動機信念的概念到TAM中，試圖提高科技接受模型的解釋能力。

關鍵字(中)

★ 科技接受模型
★ 認知有用性
★ 動機
★ 自我效能
★ 認知易用性

關鍵字(英)

★ technology of acceptance model
★ perceived useful
★ motivation
★ self-efficacy
★ perceived ease of use
★ TAM

論文目次

目錄……………………………………………………………………………………I
圖目錄………………………………………………………………………………..III
表目錄……………………………………………………………….……………….IV
第一章緒論.………………………………………………………………………….1
1.1 研究背景1
1.2 研究動機2
1.3 研究目的3
1.4 研究問題4
1.5 預期貢獻4
1.6 論文結構與研究程序4
第二章文獻探討.…………………………………………………………………….6
2.1 動機的意義6
2.2 動機理論發展過程7
2.3 重要動機理論介紹7
2.4 PINTRICH動機理論14
2.5 理性行為理論(THEORY OF REASONED ACTION, TRA)17
2.6 TRA與動機理論之關係18
2.7 科技接受模型(TAM)19
2.8 TAM與動機理論之關係22
第三章研究方法.………………………………………...…………………………23
3.1 研究概念與架構23
3.2 研究目的24
3.3 研究變數與操作化定義25
3.4 研究假說28
3.5 研究方法與量表設計34
3.6 資料蒐集與樣本36
3.7 資料分析方法36
第四章資料分析.………………………………………...…………………………40
4.1 樣本基本資料分析40
4.2 樣本檢測41
4.3 構念測量模型的效度與信度43
4.4研究假說檢定55
4.5 研究發現61
第五章研究發現、結論與建議.……………………….……………………………64
5.1 研究發現64
5.2 結論65
5.3 研究貢獻68
5.4 管理實務建議70
5.5 研究限制71
5.6 未來研究方向72
參考文獻.…………………………………………………………………………….74
附錄A：其他學習動機理論.………………………………………………………A1
附錄Ｂ：研究問卷.…………………………………………………………………B1
附錄C：TAM原始問卷.……………………………………………………………CI
圖目錄
【圖1.1：研究程序】5
【圖2.1：動機理論發展過程】7
【圖2.2：自我效能理論】11
【圖2.3：期望價值理論】11
【圖2.4：歸因模型】13
【圖2.5：TRA模型】17
【圖2.6：TRA與動機信念之關係】19
【圖2.7：TAM模型】20
【圖2.8：TAM修正模型】21
【圖3.1：研究架構】23
【圖3.2：本研究模型】34
【圖3.3：問卷操作化過程】35
【圖4.1：一階測量模型】44
【圖4.2：各因素間的實質關係】63

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指導教授

周惠文(Huey-wen Chou)

審核日期

2000-6-26

推文