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中文部分
吳建宗(民89),「廣告訴求、代言人類型對推廣核能發電之溝通效果」,國立交通大學經營管理研究所碩士論文。
宋伊可(2002),消費者對產品外觀價值感認知差異之研究-以行動電話為例,國立台北科技大學創新設計研究所,碩士論文。
網路部分
哈佛商業評論(民107年1月24日)。2018年必須注意的十個行銷趨勢。取自https://www.hbrtaiwan.com/article_content_AR0007718.html
遠見雜誌(民104年06月29日)。臉書退燒?Instagram當道?取自 https://www.gvm.com.tw/article.html?id=53287
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數位時代(民106年08月23日)。還好還有Instagram,研究顯示Facebook持續流失年輕族群取自https://www.bnext.com.tw/article/45875/snapchat-beat-facebook-and-instagram-in-young-people-in-the-us
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