運用計畫行為理論探討聊天機器人使用意願之研究：以衛教諮詢為例

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應芝曦(Jhih-Si Ying) 查詢紙本館藏

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資訊管理學系

論文名稱

運用計畫行為理論探討聊天機器人使用意願之研究：以衛教諮詢為例
(Exploring Users′ Willingness to Use Chatbot Based on Theory of Planned Behavior: A Study of Health Education Counseling)

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摘要(中)

在時間壓力之下，台灣醫護人員經常沒有足夠時間對病患進行完整衛生教育。少數醫療院所開始嘗試運用聊天機器人解決上述問題，然而民眾是否能夠接受此科技或哪些因素會影響其使用意願仍不清楚。因此本研究以衛教諮詢為例，基於計畫行為理論（Theory of Planned Behavior）探討聊天機器人使用意願。配合問卷調查，共分析 120 份有效問卷。研究結果顯示資訊性、時尚性、使用者涉入會影響態度，使用者涉入會影響主觀規範，態度、主觀規範和認知行為控制會影響意圖。本研究結果可提供醫療機構開發聊天機器人時作參考。

摘要(英)

Busy healthcare professionals often do not have enough time to provide their patients with comprehensive health education. As a solution, a small number of organizations have attempted to use chatbots to relay this information. Whether patients can accept this new technology, and what factors influence their willingness to engage with it, are still unclear. Using the theory of planned behavior, uses and gratification theory and involvement theory, this study explored the factors influencing the use of chatbots for health education. We conducted a questionnaire survey that generated 120 valid responses. Results showed that information, fashion and user involvement all significantly influence user attitudes. User involvement significantly influence subjective norms. Attitude, subjective norm and perceived behavior control have a significantly positive impact on intention. The results of this research can serve as reference for healthcare organizations in designing chatbots.

關鍵字(中)

★ 醫療資訊系統
★ 移動醫療
★ 聊天機器人
★ 衛生教育
★ 計畫行為理論

關鍵字(英)

★ chatbots
★ health education
★ theory of planned behavior
★ uses and gratification theory

論文目次

目錄

摘要 i
Abstract ii
目錄 iii
圖目錄 vi
表目錄 vii
一、緒論 1
1-1 研究背景與動機 1
1-2 研究重要性 1
1-3 研究目的 3
二、文獻探討 4
2-1 衛生教育與移動醫療 4
2-2 聊天機器人 5
2-3 計畫行為理論 6
2-4 使用與滿足理論 7
2-5 使用者涉入理論 8
三、研究方法 9
3-1 研究架構推導 9
3-1-1 計劃行為理論 9
3-1-2 使用與滿足理論 10
3-1-3 使用者涉入理論 11
3-2 研究設計 11
3-2-1 研究對象 12
3-2-2 前測 13
3-2-3 問卷設計 13
3-2-4 問卷調查 14
3-2-5 抽樣方法 15
3-3 資料分析方法 15
四、研究結果 16
4-1 敘述性統計 16
4-2 信度分析 16
4-3 常態性檢測 17
4-4 複迴歸分析 18
4-5 訪談結果 19
4-5-1 願意使用聊天機器人進行衛教諮詢的因素 20
4-5-2 不願意使用聊天機器人進行衛教諮詢的因素 20
五、結論與建議 21
5-1 研究結果討論 21
5-1-1 計畫行為理論 21
5-1-2 使用與滿足理論 22
5-1-3 使用者涉入理論 22
5-2 研究貢獻 22
5-3 研究限制 23
5-4 未來研究建議 24
參考資料 25
附錄一、智慧衛教機器人系統介面圖 28
附錄二、各構面問項 30
附錄三、殘差分析表 32
附錄四、受測者行為意圖訪談結果 34
(1) 願意使用衛教機器人進行衛教諮詢的因素 34
(2) 不願意使用衛教機器人進行衛教諮詢的因素 35

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指導教授

許文錦

審核日期

2019-7-20

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