臺灣民眾上網行為之研究

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姓名

陳譽升(Yu-Sheng Chen) 查詢紙本館藏

畢業系所

產業經濟研究所在職專班

論文名稱

臺灣民眾上網行為之研究
(A Study of Internet Behavior in Taiwan)

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至系統瀏覽論文 (2025-7-17以後開放)

摘要(中)

隨著網路技術的迅速發展，臺灣民眾的生活與網路及其相關技術已密不可分。網路使用的普及化，將越來越多的網路服務帶入臺灣民眾的生活之中，並進一步推動臺灣朝著數位化、行動化的社會發展。在此背景下，本研究使用了國家發展委員會於2019年所發布的「107年個人/家戶數位機會調查」，針對網路購物、網路創新商業服務、行動支付、網路化學習、數位化金融科技及電子化政府六個方面進行了更進一步地探討。
　　實證結果顯示，1.女性使用網路的頻率明顯高於男性，並發現在網路購物、網路創新商業服務、網路化學習以及數位化金融科技這四種網路行為上，女性採用的機率均高於男性。2. 50歲以上年齡層在採用網路購物、網路創新商業服務、行動支付及網路化學習這四種網路行為方面均較參考組(12歲至19歲族群)低，且年齡愈高、使用的機率愈低。3.專科以上教育程度者，採用網路購物、網路創新商業服務、行動支付、網路化學習、數位化金融科技及電子化政府這六種網路行為的可能性較參考組(國中以下學歷者)高。4.除行動支付之外，工作狀態在其他五項網路行為中均無顯著相關性。5.收入越高，採用網路購物及行動支付的可能性則越大。但在網路化學習的部分，則呈現出與收入並無太直接的相關性。

摘要(英)

Owing to the rapid development of internet, it has brought people more and more convenience in the life nowadays, and pushed Taiwan moving forward to a new digital era. This study used 2018 Digital Opportunity Survey for Individuals and Households from National Development Council′s survey, and analyzed the difference of gender, age, education level, employed situation and income on online shopping, online booking platform, mobile payment, E-learning, online banking and electronic government.
　　The results demonstrated that 1. Female uses internet more frequently than male, especially on online shopping, online booking platform, E-learning and online banking. 2. People who are over 50 years old would less use online shopping, online booking platform, mobile payment and E-learning than the reference group,12 to 19 years old. 3. Compare to the reference group, the level under junior high school, the person whose education level at college or above would has more possibility to do online shopping, online booking platform, mobile payment, E-learning, online banking and electronic government. 4. The result showed the employed person would be more likely to adopt mobile payment than the unemployed person. 5. The one who has more income would be more possible to do online shopping and use mobile payment. On the other hands, there is no too much significant correlation between income and E-learning, so adopting E-learning may not be influenced directly by one’s income.

關鍵字(中)

★ 網路
★ 網路購物
★ 網路創新商業服務
★ 行動支付
★ 網路化學習
★ 數位化金融科技
★ 電子化政府

關鍵字(英)

★ internet
★ online shopping
★ online booking platform
★ mobile payment
★ mobile payment
★ online banking
★ electronic government

論文目次

摘要 iii
Abstract iv
誌謝 v
目錄 vi
圖目錄 vii
表目錄 viii
第一章研究動機及目的 1
第一節研究背景 1
第二節研究動機及目的 9
第三節研究流程 10
第二章文獻回顧 11
第三章資料來源與實證模型 19
第一節資料來源 19
第二節實證模型 19
第四章實證結果 23
第一節 Heckman兩階段估計模型 23
第二節雙元probit模型 33
第五章結論與研究限制 51
參考文獻 53

參考文獻

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指導教授

鄒孟文(Meng-Wen Tsou)

審核日期

2020-7-28

推文