| 摘要(英) |
With the vigorous development of technology and communication media, the dissemination of information has become more and more convenient and rapid. When consumers buy products or services, they can often get rich product information and compare the satisfaction that the products provided by different sellers can bring them, which will directly affect consumer utility. However, the same product information will often have varying degrees of impact on different consumers, that is to say, that is to say, the impact of disclosing product information is not always good.
According to past research on information disclosure, we have sorted out and found that the past sales quantity is one of the important factors influencing consumers′ purchasing decisions. In our research, the disclosed information is defined as the seller′s previous sales quantity. When the consumer′s inner expectation of sales is greater than the seller′s real sales quantity, the consumer believes that the product is under-selling and the utility of the product is decreased. When the sales quantity expected by the consumer is less than the real sales quantity of the seller in the previous period, the consumer believes that the product is selling well and the utility of the product is increased. For sellers, the disclosed information will not always be good. In other words, disclosure the sales information on the products in the previous period will have a different impact on consumers in the next period. The utility of some consumers will increase, and some will decrease. However, in the face of unpredictable changes in consumer utility. In order to help the seller get maximize profits, the model in this article will help sellers understand under what conditions they should disclose information and under what conditions should not disclose information, so as to maximize the seller′s expected profit.
In this study, a two-period purchase will be used to explore how a single seller can set product prices, production quantity, and information disclosure strategies when facing the consumer market in order to maximize their own profits. In this article, we will consider two cases. In case I, the seller does not disclose the sales information, and the consumer′s purchase decision only depends on the seller′s two-period selling price. In case II, the seller discloses the real sales information, and the consumer′s purchase decision is influenced by the seller′s two-period selling price and the disclosure information. The seller makes a decision on the product price and production quantity of the period 1 at the beginning of the sale, and decide the product price of the period 2 before the period 2 of sales, with the goal of maximizing their own expected profit. For consumers, they have to decide whether to purchase during the period 1, or in the period 2, or do not purchase at all. |
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