視覺化創意發想互動式平台之研究：可操作性經營模式創新之雛型系統

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高詡鴻(Hsu-Hung Kao) 查詢紙本館藏

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資訊管理學系

論文名稱

視覺化創意發想互動式平台之研究：可操作性經營模式創新之雛型系統
(The Study on Interactive Idea Generation Platform with Visualization: A Prototype System for Operable Business Model Innovate)

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摘要(中)

視覺化創意發想互動式平台之研究幫助生意人在資源有限的情況下建立與其他生意人交流之共同語言，並提供視覺化解決方案幫助生意人在商場上成功獲利。該視覺化解決方案為因果脈絡圖的沙盤推演。
在此平台上使用者可以運用可操作性經營元件資料庫自行操縱因果脈絡圖元件關連：釐清各種經營要素間背後的驅動關係，結合自身經驗從中尋找合適的經營模式發展方向。該平台還整合了過去平台使用者的創業經驗使創新者或創業者們能更輕易地自行發想並建構經營模式之因果脈絡圖，也能進行線上的腦力激盪，利用此平台蒐集的群眾智慧所創造出的經營元件要素建立共同語言供各領域的創新者或創業者們進行視覺化交流，與平台其他用戶討論出最適當的經營模式活動連結。
本研究也利用了紮根理論質性資料分析方法來補足十大經營元件中科技元件之認知，讓創新者或創業們在規劃因果脈絡圖時能提供後續更多科技元件使用上的思維。
如果生意人有效利用此平台之可操作性的經營模式元件資料庫進行創新或設計經營模式，就能透過視覺化的解決方案幫助生意人思考下一步該如何前進才能使自身經營模式邁向成功。

摘要(英)

The study on the interactive idea generation platform with Visualization can help business people to establish a common language to communicate with other business people with limited resources. This platform also provides visualization solutions to help business people succeed in the market and profit. The visualization solution is a scenario planning of the cause and effect diagrams.
This study′s platform allows users to manipulate the components using a database of the Operable Business model component. It clarifies the driving relationship between the various operating factors and combines our experience to find the appropriate business model development direction. The platform also integrates the entrepreneurial expertise of past platform users to make it easier for innovators or entrepreneurs to develop and construct their cause and effect diagrams of business models. They can also do online brainstorming by using the experience of the public to collect data from the past, and a common language creates visual communication among innovators or entrepreneurs in various fields. They communicate with other users to find the most appropriate business model activity link.
This study also uses the qualitative data analysis method of grounded theory to complement the knowledge of technological components in the top ten business model components. It provides further ideas on the use of technology components when planning their cause and effect diagrams.
Business people use the platform′s operable business model components database to innovate or design business models. In that case, the visual solutions will help them think about the next step forward to make their business models successful.

關鍵字(中)

★ 經營模式
★ 視覺化聚焦
★ 可操作性
★ 因果脈絡圖
★ 團體腦力激盪

關鍵字(英)

★ business model
★ visualization focus
★ operability
★ cause and effect diagram
★ group of brainstorming

論文目次

摘要 i
致謝 iii
目錄 iv
圖目錄 vii
表目錄 ix
第一章緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究重要性 6
1.3.1 實務重要性 6
1.3.2 學術重要性 8
1.4 論文架構 9
第二章文獻探討 11
2.1 經營模式之定義 11
2.2 經營模式十大元件 13
2.3 未來科技演變的十二種模式 25
2.4 認知圖與因果脈絡圖 30
2.4.1 經濟部技術處學界科專創新能耐要素檢核手冊 30
2.4.2 認知圖與因果脈絡圖應用於視覺化經營模式創新之重要性 32
2.4.3 以特徵分析識別經營模式結構之核心元件 34
2.5 使用者介面與使用者體驗 36
2.5.1 非同步載入 37
第三章視覺化創意發想互動式平台核心建構思維 40
3.1 個人釐清思維以及團體聚焦腦力激盪 40
3.1.1 個人釐清思維觀點模擬 41
3.1.2 團體聚焦腦力激盪觀點模擬 45
3.2 可操作性經營元件資料庫 50
3.3 非同步視覺化雙向互動式平台 51
第四章深化科技元件初探 53
4.1 科技的影響力 53
4.2 質性研究方法：紮根理論 56
4.2.1 紮根理論研究方法 56
4.2.2 紮根理論中的特徵分析 57
4.2.3 紮根理論編碼程序 61
4.3 科技元件初探結果 64
4.3.1 科技元件之無因果指示詞編碼 64
4.3.2 科技元件之有因果指示詞編碼 67
第五章視覺化創意發想互動式平台之實作 71
5.1 視覺化創意發想互動式平台之設計理念 71
5.2 視覺化創意發想互動式平台之開發環境與系統設計 72
5.2.1 開發環境建立 72
5.2.2 資料庫設計 74
5.2.3 使用案例圖 75
5.3 視覺化創意發想互動式平台之功能模組 78
5.3.1 創業者需求之功能設計 78
5.3.2 系統模組設計與功能描述 80
5.4 視覺化創意發想互動式平台之初步驗證 91
5.4.1 個人釐清思維以及團體腦力激盪初步驗證 91
5.4.2 可操作性經營元件資料庫初步驗證 98
第六章結論 101
6.1 研究成果 101
6.2 管理意涵 103
6.3 研究限制 105
6.4 未來研究方向：實作事前分析 106
參考文獻 107

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指導教授

蘇雅惠(Yea-Huey Su)

審核日期

2022-7-19

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