樂器爵士鼓產業經營方式之經濟分析--垂直整合策略的選擇; The Vertical Integration strategy of Jazz Drum Industry Management

NCUIR > School of Management at National Central University > Executive Master of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/25882

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Title:	樂器爵士鼓產業經營方式之經濟分析--垂直整合策略的選擇;The Vertical Integration strategy of Jazz Drum Industry Management
Authors:	何直;Chih Ho
Contributors:	產業經濟研究所碩士在職專班
Keywords:	爵士鼓;垂直整合;賽局理論;Vertical Integration;Jazz Drum;Game Theory
Date:	2010-01-13
Issue Date:	2010-06-11 17:04:59 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	台灣，曾為爵士鼓生產王國。從1920年的爵士樂流行、1970年的Beetles搖滾樂的發熱、到1980年的POP流行音樂的擴散，爵士鼓產業歷經多次的音樂世代更新與整合，驅使產業在品牌上形成鮮明的寡占競爭。隨著經營競爭環境的加劇，爵士鼓產業中的領導品牌廠商Pearl，為求利潤增加與成本管控，憑藉著多年的跨國經驗，於2008年底進行垂直整合的策略。從2009年起，Pearl陸續取消歐洲各國的代理商，改由自行經營批發事業與倉儲營運。透過垂直整合之形成，供應鏈可取得穩定、效率、省成本的好處。主要的品牌跟隨廠商Mapex等面臨做出佈局策略，決定跟進與否的規劃。本文研究焦點將鎖定於「爵士鼓樂器」，從爵士鼓樂器生產的相關歷史資料蒐集開始，簡單說明音樂產業與爵士鼓產業基本結構，進而以賽局理論中的Leader-Follower模式探討爵士鼓產業之現況競爭與垂直整合競爭，分析品牌寡占廠商的全球佈局策略。本研究發現，全球化競爭下，各家廠商面臨最直接的問題就是成長與獲利。產業中的獲勝關鍵在於向前整合通路端。領導廠商先行垂直整合策略將有助於其增加市占率與利潤，更有機會形成進入障礙。跟隨廠商面對領導廠商的優先決策情況之下，最佳策略為跟進整合通路，同時也將促使新一波的市場價格競爭。而這場競爭比的是寡占廠商的整合速度。 Taiwan, was a king of Jazz Drum production。As the most of traditional industry, Jazz Drum been experienced Jazz music popular in 1920、Rock n Roll music of Beetles in 1970and POP music spreading in 1980 etc, many times of different music style renew and integration make oligopoly competition in this industry. Recent, Pearl, the leader brand of Jazz drum, plans to go forward new strategy of integration owing to pursue better margin and controlling the cost in 2008. Pearl announced to cancel the distribution of each member in EU and will take over the channel of distribution and warehouse and logistic since 2009. Pearl will get the efficiency and cost saving in the whole supply chain via strategy of integration. Mapex, which is the main follower, is facing to make decision to follow up this strategy to integrate the distribution or not. This research focuses on the Jazz drum musical industry in two ways. First, the research reviews the history of Jazz drum production and discusses the structure of musical industry and Jazz drum. Second, the research analysis the global strategy of oligopoly firms of competition of current status and vertical integration by leader-follower model of game theory. This research conclusion discussed the firms facing important issues are growing and keep making profit under the global competition. The key of successful is forward integration. Leader firm can increased the market share and profit and make barrier in industry by vertical integration. Best way what follower can do is to follow the strategy. This will lead to next price competition in the market. After all the result is base on how fast you can make it.
Appears in Collections:	[Executive Master of Industrial Economics] Electronic Thesis & Dissertation

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