企業綠化程度對企業競爭力之影響─以綠色人力資本為中介變項The; Effect of the Degree of Business Greening on the Competitive Advantage –Green Human Capital as a Mediator

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Title:	企業綠化程度對企業競爭力之影響─以綠色人力資本為中介變項The;Effect of the Degree of Business Greening on the Competitive Advantage –Green Human Capital as a Mediator
Authors:	程琪方;Chi-fang Cheng
Contributors:	人力資源管理研究所
Keywords:	綠色企業;綠色人力資本;企業競爭力;competitive advantage;green human capital;green business
Date:	2010-07-09
Issue Date:	2010-12-08 14:43:51 (UTC+8)
Publisher:	國立中央大學
Abstract:	近年來，環境保護是一大熱門議題，尤其在2008年全球金融海嘯時，綠色新政（Green New Deal）被視為解決經濟不景氣的一帖良藥，希望在解決失業問題的同時，提倡對環境保護的重視，並讓經濟成長與環境保護平衡發展。隨著綠色經濟興起，環境保護已成為企業責任，更可以說從責任轉變為企業營利的新機會，企業所應思考的是如何在綠色經濟中取得競爭優勢。從資源基礎理論的觀點來看，要維持競爭優勢，須取得關鍵的資源，又組織中的資源以「人」最為關鍵，故企業可利用擁有綠色知識、技術和能力之人才，也就是「綠色人力資本」，來幫助企業成為有競爭力之綠色企業。本研究以2009年5月所排名之台灣一千大製造業為調查對象，透過問卷瞭解各企業的綠化程度、綠色人力資本及企業競爭力以做進一步分析。研究共發放657份電子與紙本問卷，有效回收問卷為147份，以階層迴歸驗證本研究之假設是否成立。研究結果發現：（1）企業綠化程度越深，企業競爭力越高；（2）企業綠化程度越深，綠色人力資本越多；（3）綠色人力資本越多，企業競爭力越高；（4）企業綠化程度雖可影響企業競爭力，但必須要透過綠色人力資本才能發揮效用。Environmental protection becomes a hot issue recently, especially in 2008 financial tsunami. Green New Deals were considered great solutions to reduce the unemployment and to arouse the attention to environmental protection, and make a balance between economic growth and environmental protection. With green economy growth, environmental protection is a more from obligation to important opportunity. From the resource-based point of view, the most important resource in production is “human capital”, business can employ workers with green knowledge, skills, and abilities to help them to win competitive advantage. And this kind of human capital is called “green human capital”. In this study, we hypothesize that the level of green business is positively related to its competitive advantage, and that their relationship is mediated by green human capital. We use the list of top one thousand manufactures from CommonWealth Magazine as subjects of our study, and there is a total of 147 valid questionnaires. The results show that: 1.Greener business has higher competitive advantage. 2.Greener business has more green human capital. 3.More green human capital can make business more competitive. 4.Green human capital can mediate the level of green business and its competition.
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