線上購物的享樂價值：網路零售商店形象對消費者情緒反應與購買意圖之影響─以服飾網站為例; The Hedonic Value of Online Shopping: The Effects of E-image on Customer’s Emotional Responses and Purchasing Intention-Apparel Website as an Example

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/44242

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/44242

Title:	線上購物的享樂價值：網路零售商店形象對消費者情緒反應與購買意圖之影響─以服飾網站為例;The Hedonic Value of Online Shopping: The Effects of E-image on Customer’s Emotional Responses and Purchasing Intention-Apparel Website as an Example
Authors:	林鈺音;Yu-Yin Lin
Contributors:	資訊管理研究所
Keywords:	情緒量表;購買意圖;網路零售商店形象;享樂價值;Purchase intention;Hedonic value;E-image;PAD
Date:	2010-07-05
Issue Date:	2010-12-08 14:55:59 (UTC+8)
Publisher:	國立中央大學
Abstract:	線上購物的享樂價值：網路零售商店形象對消費者情緒反應與購買意圖之影響─以服飾網站為例The Hedonic Value of Online Shopping: The Effects of E-image on Customer’s Emotional Responses and Purchasing Intention-Apparel Website as an Example
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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