網路使用者對於多媒體廣告格式的認知與態度; Web User's Perceptions of and Attitudes toward Rich Media Advertising Format

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/44243

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/44243

Title:	網路使用者對於多媒體廣告格式的認知與態度;Web User's Perceptions of and Attitudes toward Rich Media Advertising Format
Authors:	賴惠國;Hui-kuo Lai
Contributors:	資訊管理研究所
Keywords:	廣告識別度;廣告創意;網路行銷;多媒體;娛樂性;強迫性;Internet marketing;rich media;entertainment;intrusiveness;advertising creativity;ad recognition
Date:	2010-07-05
Issue Date:	2010-12-08 14:56:02 (UTC+8)
Publisher:	國立中央大學
Abstract:	網路使用者對於多媒體廣告格式的認知與態度Web User's Perceptions of and Attitudes toward Rich Media Advertising Format
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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