多通路品牌形象及信任對行為意圖之影響; The Effects of Multichannel Brand Image and Trust on Consumer Behavioral Intention

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/44246

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/44246

Title:	多通路品牌形象及信任對行為意圖之影響;The Effects of Multichannel Brand Image and Trust on Consumer Behavioral Intention
Authors:	張涵鈞;Han-Chun Chang
Contributors:	資訊管理研究所
Keywords:	品牌形象;品牌信任;電子商務;多通路;e-commerce;brand trust;brand image;multichannel retailer
Date:	2010-07-05
Issue Date:	2010-12-08 14:56:12 (UTC+8)
Publisher:	國立中央大學
Abstract:	多通路品牌形象及信任對行為意圖之影響The Effects of Multichannel Brand Image and Trust on Consumer Behavioral Intention
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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