企業顧客長期關係導向之影響因素研究—資訊服務之探討; A Study on the Factors Affecting Long-Term Orientation in Customer Relationships–The Case of IT Services

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/44271

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/44271

Title:	企業顧客長期關係導向之影響因素研究—資訊服務之探討;A Study on the Factors Affecting Long-Term Orientation in Customer Relationships–The Case of IT Services
Authors:	賴哲文;Che-wen Lai
Contributors:	資訊管理研究所
Keywords:	資訊服務特性;關係品質;長期關係導向;服務轉換障礙;顧客涉入;characteristics of IT services;relationship quality;long-term orientation;switching barrier;customer involvement
Date:	2010-07-21
Issue Date:	2010-12-08 14:57:15 (UTC+8)
Publisher:	國立中央大學
Abstract:	企業顧客長期關係導向之影響因素研究—資訊服務之探討A Study on the Factors Affecting Long-Term Orientation in Customer Relationships–The Case of IT Services
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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