客家社團成員參與行為意向之研究─以解構式計畫行為理論觀點 ; A Study on the Hakka Community Member’s Behavior Intention for Participation ─ from the Decomposed Theory of Planned Behavior’s Perspective

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Title:	客家社團成員參與行為意向之研究─以解構式計畫行為理論觀點;A Study on the Hakka Community Member’s Behavior Intention for Participation ─ from the Decomposed Theory of Planned Behavior’s Perspective
Authors:	劉建宏;Chien-Hung Liou
Contributors:	客家政治經濟研究所
Keywords:	參與行為意向;客家社團;解構式計畫行為理論;Hakka Comm;Decomposed Theory of Planned Behavior
Date:	2010-07-02
Issue Date:	2010-12-09 10:56:12 (UTC+8)
Publisher:	國立中央大學
Abstract:	有鑑於，族群意識問題不斷在台灣社會之開展，在當代台灣社會的族群想像下以客家議題為最熱門之話題。過去的研究顯示，探討客家社團之研究多半是以質性研究為主。本研究所採用的主要研究工具為「解構式計畫行為理論」量表，透過量表的建構，使過去不易見得參與社團之行為模式得以被建構出來；本研究採用之統計方法有：信度分析、因素分析、平均數的差異考驗、皮爾遜積差相關、單因子變異數分析、結構方程模式。據此，本研究計有如下發現：結構方程模式之統計方法來分析變數間之因果關係，得到較以往研究主張相異的研究結果。在模型的總體模式適配程度已達配適水準，就以路徑關係而論，其中「主觀規範」對於參與客家社團之「意圖」的關係不顯著，「態度」對於參與客家社團之「意圖」的關係亦不顯著，其餘研究假設均達顯著。本研究建議未來之研究可透過跨族群之間的比較，使其瞭解到族群之間的差異比較，方可使相關議題之研究的視野與領域更為寬廣。In view of the ethnic identity issues continue to carry out in the Taiwan society, in contemporary Taiwan society’s ethnic group imagination, the Hakka issue is the most popular topic. Past studies have shown that most of the Hakka community study is mainly in qualitative research. In this study, the main research tool used is " Decomposed Theory of Planned Behavior " scale. Through the construction of scale, the participation of community behavior model that is difficult to see in the past can be constructed. The statistical methods used in this study are: reliability analysis, factor analysis, the mean difference test, Pearson correlation, ANOVA analysis, structural equation modeling. Accordingly, findings in this study include: Use structural equation modeling statistical methods to analyze the causal relationship between variables, and obtain different findings claimed by previous studies. The overall model fitting degree reached fitting standard. In term of relation paths, "subjective norm" for the participation of Hakka Association’s relationship of "intention" is not significant. "Attitude" for the participation of Hakka Association’s relationship of "intention" is not significant, either. The remaining hypotheses of the study reached a significant level. This study suggests that through cross-comparisons between ethnic groups in future research we can understand the differences between the comparison groups, so the study of relevant subject can have a broader perspective.
Appears in Collections:	[Graduate Institute of Hakka Politics and Economics] Electronic Thesis & Dissertation

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