A fermiophobic Higgs boson can arise in models with an extended Higgs sector, such as models with scalars in an isospin triplet representation. In a specific model with a scalar triplet and spontaneous violation of lepton number induced by a scalar singlet field, we show that fermiophobia is not a fine-tuned situation, unlike in two higgs doublet models. We study distinctive signals of fermiophobia which can be probed at the LHC. For the case of a small Higgs mass, a characteristic signal would be a moderate B(H -> gamma gamma) accompanied by a large B(H -> JJ) (where J is a Majoron), the latter being an invisible decay. For the case of a large Higgs mass there is the possibility of dominant H -> JJ, WW and suppressed H -> JJ decay modes. In this situation, B(H -> ZZ) is larger than B(H -> WW), which differs from the SM prediction.
