財富管理業務之探討─以花旗銀行及合作金庫商業銀行為例;The study of strategy on wealth management for Citibank (Taiwan) Bank and the Cooperative Bank

NCUIR > School of Management at National Central University > Executive Master of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/53248

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/53248

Title:	財富管理業務之探討─以花旗銀行及合作金庫商業銀行為例;The study of strategy on wealth management for Citibank (Taiwan) Bank and the Cooperative Bank
Authors:	詹麗鴻;LI-HUNG CHAN
Contributors:	產業經濟研究所碩士在職專班
Keywords:	經營策略;薪酬制度;業務績效;財富管理;business performance;the pay system;business strategy;wealth management
Date:	2012-01-13
Issue Date:	2012-06-15 20:36:00 (UTC+8)
Abstract:	本研究主要是以國內消費金融為擅長的花旗(台灣) 銀行及以放款業務為主的合作金庫等兩家不同業務專長和風格的銀行為研究對象，探討兩家銀行在財富管理業務上的策略、表現及優劣因素分析。我們企圖藉由兩家中西風格差異化的銀行在財富管理的個案研討上，找出本國銀行未來在推展財富管理業務的方向和經營策略。This study is based on domestic consumer finance for the good of Citibank (Taiwan) Bank and the Cooperative Bank lending and other business-oriented two different business banking expertise and style for the study, of two banks inthe wealth management business strategy, performance and analysis of the pros and cons. We attempt to differentiate by two Chinese and Western-style banks in wealth management case studies, find local banks promote wealth management business in the direction and business strategy in the future.
Appears in Collections:	[Executive Master of Industrial Economics] Electronic Thesis & Dissertation

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