年輕世代客家飲食意象調查研究-以中壢地區大學院校學生為例

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Title:	年輕世代客家飲食意象調查研究-以中壢地區大學院校學生為例
Authors:	吳宛樺;Wu,Wan-hua
Contributors:	客家政治經濟研究所
Keywords:	客家飲食;意象;年輕世代;Hakka cuisine;image;young generation
Date:	2012-10-20
Issue Date:	2012-12-25 13:36:40 (UTC+8)
Publisher:	國立中央大學
Abstract:	飲食是私領域的家庭空間下，除了語言外，另一個最常被人們認為具有保存族群認同的功能。而族群飲食反映一個民族的社會經濟生活，由飲食習性與集體記憶交織而成，是建構族群認同重要元素，在當代文化觀光中與文化資產結合，作為族群特色最主要的表徵，這類尤以「客家飲食」最具代表性。客家飲食誕生於特定時空背景下，經由歷史流傳與演變形成，有著客家文化足跡，體現了客家族群長期生活的實踐內容，晚近二十年因文化經濟崛起、消費型態改變與休閒消費興起，客家飲食亦試圖在維持本位下推陳出新，迎合現代人需求，大學院校學生即是這波風氣下的參與者，歷經了傳統與現代的衝擊，與中年世代及老年世代相較，年輕世代對於客家飲食有著獨樹一格的看法。本研究通過文獻分析法進行國內外相關研究的爬梳，以自編「客家飲食意象調查」問卷為調查工具，選取中壢地區六所大學院校學生為研究對象，試從大學院校學生客家飲食習性及傳統與現代客家飲食印象兩個途徑，分析在當代社會下，年輕世代對於客家文化的意象與建構，並歸納年輕世代客家飲食的認知情況、客家飲食習性與對客家代表性飲食的想像，進而提出研究建議，希冀對客家飲食的發展提供更為寬廣的道路。In addition to language, food is often viewed as conserved functions of ethnic identity in private field. Ethnic food reflects society and economy of ethnic, and is important element composed of dietary habit and collective memory to build ethnic identity. Ethnic food is linked to cultural tourism and cultural property now, and “Hakka cuisine” is the best representative of ethic characteristic. Hakka cuisine born in specific time, changing with history and Hakka cultural memory, and realizes daily life of Hakka for long time. Due to the developing cultural economy, casual consume and changing in consume attitude in last 20 years, Hakka cuisine attempts to reform with traditional culture for ingratiating itself with people. College Students are participating in this trend, and have unique thinks different from middle and old generation. The study uses “The image of Hakka cuisine” questionnaire by cross-validated between literature reviews to discuss, and samples college students from 6 universities in Zhongli city. Then the study tries to analysis college students building image of Hakka cuisine by two ways between college students’ Hakka cuisine habits and traditional or new image of Hakka cuisine in present, and generalizes conclusions of young generation’s cognition, habit of Hakka cuisine and the image of the representative food of Hakka. By such conclusions, the study gives advices to the government and related organizations.
Appears in Collections:	[Graduate Institute of Hakka Politics and Economics] Electronic Thesis & Dissertation

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