台灣航空市場產業分析與營運績效研究;The market analysis and operating performance of aviation industry in taiwan

NCUIR > School of Management at National Central University > Executive Master of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/59220

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/59220

Title:	台灣航空市場產業分析與營運績效研究;The market analysis and operating performance of aviation industry in taiwan
Authors:	羅世松;SHIN-SUNG,LO
Contributors:	產業經濟研究所在職專班
Keywords:	SCP架構;產業分析;航空產業;aviation industry;industry analysis;SCP.
Date:	2013-01-08
Issue Date:	2013-03-25 16:13:18 (UTC+8)
Publisher:	國立中央大學
Abstract:	航空產業的發展到今日僅短短百餘年，從1903年萊特兄弟完成世界上首次動力飛行，自此航空器的發展一日千里，徹底改變人類對時間與空間的概念，航空運輸產業發展的良窳是一個國家競爭力的表徵，我國經濟發展向以出口為導向，因此航空運輸產業地位日益重要，甚至居於龍頭的地位。航空燃油為航空公司成本大宗，油價高低常會左右獲利多寡，高油價會讓獲利受到嚴重的侵蝕，因此航空公司均積極汰換油耗及性能較差的機種，大量採用更輕、更省油的機種，以降低油價對航空公司的影響。本研究在SCP架構下與個案方式的探討，台灣的航空業者如何透過整合各自集團內各項資源，創造出不同的優勢，以及政府應扮演積極的角色，協助業者開拓最佳航線、航點及航班。在航空業重心漸移至亞太地區之際，扶助國內航空公司成為頂級的大型航空公司，並藉由地理優勢發展成東亞的客貨運轉運中心，以提升自身的競爭力。目前兩岸航線是我國最賺錢的黃金航線，因此我國的航空公司應把握這絕佳的機遇，擴充經濟規模並調整體質，以面對來自國際開放天空及低價廉價航空所帶來的衝擊與挑戰。 Development of the aviation industry to today, only just over a hundred years, from the Wright brothers in 1903 completed the world's first powered flight, since the rapid advances in aircraft, completely change human concept of time and space, the air transport industry development or inferiorCharacterization of a country's competitiveness, Taiwan's economic development to the export-oriented, so the increasing importance of the air transport industry, and even living in a leader's position. Aviation fuel for the bulk of airline costs, oil price level of profit will often around the amount of high oil prices, the profit would be severely eroded, and therefore, the airlines are actively replacement fuel consumption and poor performance models, extensive use of lighter, more fuel-efficient models to reduce the impact of oil prices on the airline. The study of SCP framework with a case by case basis, how Taiwan's airline industry by integrating the resources within their respective groups, create different strengths, and the government should play an active role in helping the industry to develop the best routes, waypoints and flights. Assist domestic airlines in the aviation industry gradually move the focus of the Asia-Pacific region, the top of the large airlines, and by the development of geographical advantages of passenger and cargo transshipment center in East Asia, in order to enhance their competitiveness. The current cross-strait routes of the most profitable gold route, our airlines should seize this great opportunity to expand the size of the economy and adjust physique to face the impact and challenges from the international open skies and low-cost budget airlines.
Appears in Collections:	[Executive Master of Industrial Economics] Electronic Thesis & Dissertation

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