近年來，溫室效應的嚴重以及全球暖化的影響，許多國家紛紛倡導節能減碳，並且許多企業也加入了環保行列，大力推動綠色環保工作，這些行動的目的就是為了保護地球以及永續經營。有許多研究指出，企業將綠色行動作為招募宣傳廣告以便能吸引到傑出的求職者，並且有不少員工在相近的工作條件下，會選擇綠色企業，甚至願意以較低的薪資，接受綠色企業的工作。然而，現有研究也指出，當雇主使用綠色企業作為雇主品牌時，雇主無法得知求職者在尋職的哪一階段中會開始注意到企業的綠色特徵，因而吸引求職者投遞履歷表、參加面試及接受公司的聘書，企業也不了解求職者在每個階段中重視哪些綠色特徵。沒有這些資訊，企業想以綠色特徵來招募傑出的員工，將會是無效，甚至徒勞無功。本研究利用問卷的方式，探討綠色企業特徵與求職者在求職過程中的偏好。本研究結果發現，在投遞履歷表的階段，求職者已開始注意企業的綠色特徵，並有不同的綠色特徵偏好，對某些綠色特徵會非常注意，在其他兩個求職階段亦然；本研究也發現企業的綠色特徵，會影響求職者是否接受綠色企業的聘書。一般而言，在其他條件相類似的情況下，求職者不但會選擇綠色企業，而且在薪資較低的情況下，也會選擇綠色企業。 Due to the harmful impact of greenhouse effect and global warming, many governments have implemented policies in conserving energy and reducing carbon emissions. Numerous enterprises also engage in the environmental protection programs. Several studies have indicated that enterprises attract superior applicants by advertising their green corporate branding and that applicants would accept the offers in the similar situations, even the salary of green enterprises are lower than that of other companies.However, currently there is no study to show when the applicants will pay attention to the green features during the three stages of job-pursuit, i.e., sending resume, interviewing, and accepting the offer. Also, employers have no knowledge about the applicants’ preference for green features in three different stages. Without this information, employers are unable to effectively recruit superior employees by advertising their green corporate branding effectively.In this study, we investigate factors affecting applicants’ job choices by using paper questionnaires. We found that applicants had begun to notice green the features of enterprises in the stage of resume sending and have different preference for green features, and they have special preference on particular green features. In the stages of interviewing and accepting the offer, applicants also show the same preferences. In addition, green features of enterprises do affect whether the applicants accept the offers. Generally, applicants would even accept slightly lower salaries from green enterprises.
