隨著網際網路蓬勃發展與技術上的成熟，交友平台、網路論壇、即時通訊軟體等社群網路媒介也隨之普及，同時有越來越多的網路使用者沉迷於虛擬世界，影響了現實生活中的人際互動與社交行為，使得網路交友成為風潮，而我們在眾多的交友平台之間發現，「Dcard」有其獨特的交友機制─抽卡。 Dcard的抽卡交友機制成功吸引了數萬位國內外大專院校學生成為平台會員，故本研究將以計畫行為理論為基礎，加入涉入程度、知覺價值及社交焦慮，探討影響交友平台使用者使用抽卡交友機制交友之因素。本研究結果發現，使用者對抽卡交友機制的態度、知覺行為控制及涉入程度皆會正向影響其使用抽卡交友機制之意圖，且使用者對抽卡交友機制所感受到之功利性知覺價值亦會正向影響其使用抽卡交友機制之意圖，而本研究的結果可作為網路交友平台業者在擬定經營策略及平台功能設計上之參考。 ;Thanks for the flourish of the Internet and the fully developed technology, social network media - such as dating platform, forum, and instant messaging software - has become popular. At the same time, more and more Internet users have indulged in the virtual world. It has affected people’s interaction and social behaviors, so online dating has become a trend. Compared to several dating platforms, we found that “Dcard” has a unique dating mechanism which is “card drawing”. The card drawing mechanism of Dcard has appealed tens of thousands of college students becoming the dating platform users. Therefore, the study is going to discuss the impact factor of user intension of dating mechanism on the basis of Theory of Planned Behavior (TPB), attached with involvement, perceived value, and social anxiety. According to the study result, users’ attitude, perceived behavior control, and involvement toward card drawing mechanism can positively affect the use intension on card drawing mechanism, and the use intension on card drawing mechanism also can be positively affected by users’ utilitarian perceived value. The study result can be taken in advice by dating platform operators for making business decision or designing the function of the dating platform.
