| 摘要: | 近10年來,國軍兵役制度由原本之徵募併行,逐步轉型為募兵制,本研究依據所整理相關研究文獻回顧相之結論及成果,據以發展研究問卷,並進一步瞭解人才招募平面媒體對社會青年加入陸軍意願之影響,問卷內容由包含3構面、20題項及4假設。以民國105年為例,社會青年報考陸軍志願士兵人數為3,200餘員,本
研究針對其中20%(640員) 在無法取得母體的情況下採用便利抽樣,隨機發放問卷,共取得有效問卷417份、無效問卷223份,最後利用SPSS統計軟體for Windows19.0進行實證6項分析,包含敘述性統計分析、信度分析、效度分析、因素分析、單因子變異數分析及迴歸分析等6項。具體研究結果支持其中2個假設(1)平面媒體設計對社會青年從軍意願有顯著影響及(2)平面媒體文案-福利待遇與經管職涯對從軍意願有顯著的影響,相關研究成果對於未來改善陸軍人才招募效能有正面的助益。
關鍵詞:平面媒體、人才招募、從軍意願、問卷調查、迴歸分析、因素分
析、單因子變異數分析;Abstract The regulations for recruiting enlisted members of military has been changing from obligation to volunteer in the recent decade. To quantify the influence by print media regarding civilians’ willingness to join the Army, this study is accordingly to gather information from the literature review in order to develop a questionnaire that contains 3 aspects with 4 hypotheses and 20 stems.For the total of 3200s volunteer enlisted persons in 2016, we randomly distributed the questionnaire to 20% of the total (640 subjects) and collected 417 valid and 223 invalid returns. Six analyses including descriptive statistics
analysis, reliability analysis, validity analysis, factor analysis, regression analysis, and one-way analysis of variance were employed. The results hold 2 hypotheses: (1) print media has significant influence to civilians’willingness and (2) fringe benefits and career development have significant influence to civilians’ willingness. The findings provide the military recruiting serve with positive feedback in order to improve the efficiency for recruiting.
Keywords: print media, military recruiting, personal willingness,questionnaire survey, regression analysis, factor analysis, ANOVA |
