台灣行動支付的關鍵成功要素

NCUIR > School of Management at National Central University > Executive Master of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/75921

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/75921

Title:	台灣行動支付的關鍵成功要素
Authors:	吳佩珊;Wu, Pei-Shan
Contributors:	產業經濟研究所在職專班
Keywords:	行動支付;關鍵成功要素;Ordered Probit;AHP
Date:	2018-01-10
Issue Date:	2018-04-13 11:17:28 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著電子商務持續發展，從傳統現金交易發展到信用卡電子貨幣，到現今多樣化支付場景與多元化的支付方式，行動支付逐漸深入國人生活的消費、理財、社交等面向，行動支付發展型態越趨多元。本研究探究台灣行動支付發展之關鍵成功要素與重要性程度，根據參考文獻歸納出三個主要構面：總體構面、經營策略構面、技術構面，運用層級分析法（Analytic Hierarchy Process， AHP），分析每一個要素依重要程度給予權重比數，探討台灣行動支付的關鍵成功要素重要性排序，再依歸納出關鍵成功要素，透過Ordered Probit Model進行實證分析，探討性別、年齡、工作產業等相關解釋變數對關鍵成功要素之重要性程度影響。最後，期望對於行動支付業者及創業加入者，在商品服務規劃、設計、創新時，能掌握成功關鍵並妥適運用資源，符合社會大眾需要，使行動支付不僅只是概念，更有可能成為扭轉經濟時代的新契機。 ;With the developing of e-commerce, more and more consumers are willing to pay the goods by mobile payment instead of paying cash. In addition to paying goods, most people manage their wealth, social network and other convenient services via the mobile payment technology. This essay discusses the key success factors of mobile payment technology in Taiwan. According to my research, the concept of mobile payment technology can be divided into three sections: macro object, business strategy object and technology object. This research applies Analytic Hierarchy Process（AHP） to analyze the priority of successful factors in Taiwanese mobile payment industry and putting different weight on each key factor. Besides, this research gathers variables of gender, age and type of industry via survey, and applies Ordered Probit Model to analyze the impact of successful factors. Finally, the practical issue facing mobile payment industry and entrepreneur is how to fully utilize their resources and successful factors in the planning, designing and creating of goods or services. Developing mobile payment technology has become an inexorable trend; it has also become a leader in creating new economic model.
Appears in Collections:	[Executive Master of Industrial Economics] Electronic Thesis & Dissertation

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